Diversify Your Ebook Shelf to Target Both New Readers and Fans Too!

iStock_000017605029XSmallTargetMarketBullsEye

Happy Monday, WG2E-Land! With the release of my new Short Story Series – The Mom Squad Mini-Mayhem Mysteries, I’ve been putting into action my Ebook Diversification Plan. So what is my Ebook Diversification Plan? In a nutshell, it’s ”target marketing”, where I’m diversifying the types of Ebooks I have on my cyber shelves to appeal to [...]

The Tsunami Of Excellence

ts

As a constant traveller, carrying enough books to read used to be a nightmare. Even planning which books to take on a two week vacation and trying to keep within the baggage allowance was a major logistical exercise. A serious expedition, like a six month jungle hop or a year long teaching assignment in a [...]

How Does a Free Ebook on Apple iPad and B&N Nook Affect Sales of Your Other Ebooks?

iStock_000001589232XSmallCashRegisterScreen

Happy Weekend, WG2E-Land! I’m filling-in for The Edit Dude‘s regular spot today because he’s making a huge move…literally moving…as in he’s physically moving back to his farm.  Why?  Because he’ll now be Freelance Editing Full-Time!!!  In just two months, he’s built up his client list enough that he can now Freelance Edit full-time! Congrats, Edit [...]

Indie Epublishing News Round-Up: Is Amazon Writing The Big Six Out of The Deal?

question mark

Happy Hump Day, WG2E-Land! Huge shout-outs and bunches of thanks goin’ out to Superfab WG2E-Land Peep Pj Schott for Facebooking me this very important NYT’s article from this past Sunday: Amazon Signs Up Authors, Writing Publishers Out of Deal This is indeed a must-read, cuss-and-discuss piece! Here are a few of the major, major observations I [...]

The Importance of Being You — And Building a Brand

images

With more and more writers getting in the indie game — and more and more self-promotion taking place — it’s becoming increasingly difficult to stand out from the crowd. How can your target readers remember who you are amidst the clamour of enthusiastic shouts? One way to help differentiate yourself is by building a brand. [...]