“We interrupt your regularly scheduled programming to bring you this breaking news!”
On March 28, Amazon released an update for the Kindle Fire…and included an incredible new marketing tool for authors.
While I was writing my detailed post on the update, I tried out their new Sharing feature.
It’s a simple idea…like Twitter.
You are reading a book. You click a little word balloon icon…and you are suddenly in a live stream of people commenting about the book! Right there, in the book itself!
I was testing it using The Hunger Games, and I was immediately sucked into answering questions for people: “Why are there Hunger Games?” “Why are they called Careers?”
I was identified by name, and the interface was simple.
This was the first day of the update…a lot of people don’t even have it yet, and it was still fast and…not furious, but friendly.
The latter may change as time goes by, but I had to tear myself away to keep writing my analysis. That’s part of my being an educator, though…I find it hard not to answer questions when I can.
How is this marketing?
You can jump into the sharing in your own book.
That’s really going to impress readers.
While appearing unexpectedly is nice, here’s a marketing idea:
Announce a time you’ll “be in your book”.
Say, two PM Pacific on Saturday, and give a date.
It will be like being at a convention or a book signing…without traveling at all!
As far as I could tell, there was no moderation, so you can say what you want. There may be “bots” that stop obscenities, but I’m not even sure about that.
At this point, I think you’ll need a Kindle Fire to participate, but it might be worth the investment (or borrowing a friend’s, but then it might not show your name).
You can also publish notes you make about your books, but that’s another story.
This seems like a new way to connect with your readers…and I think it may end up being very popular.
I want to thank D.D. for letting me “jump the line” to get this out right away. I think it may be important that authors get their own words into their bookstreams up at the top. You could even just welcome readers to your book (and mention other titles, I’m sure). That window of being first is going to close pretty quickly on popular books…the update is rolling out, and people haven’t all found this yet.
Bufo Calvin is the author of the popular I Love My Kindle blog and six titles in the Kindle store, including the #1 bestseller Love Your Kindle Fire: The ILMK Guide to Amazon’s Entertablet. Bufo is proud to be a part of the WG2E family.