Happy Tuesday, everyone! Apologies for the pun-tastic title, but I’ve yet to have my coffee and I wanted a catchy way to broach the subject of KDP’s Select programme and its allure. Is it as tempting as ever, or has the shine worn off?
Back in the July, I took my novels out of Select. I’d had a few good runs with giveaways and made some money off borrows, but Amazon’s changing algorithms appeared to make giveaways less effective. Not only that, I was becoming increasingly uncomfortable relying on one vendor. WG2E founder DD has written several times about reaching as many readers on as many platforms as possible, and I wanted to give it a try. I uploaded my books to Smashwords, crossed my fingers, and waited.
Fast forward four months later, and what can only be described as dismal sales on all other platforms except Amazon, despite having a novella for free to help readers discover me. Every author — and book! — fares differently, but as time wore on and sales decreased, I simply couldn’t justify my unsuccessful efforts to reach new readers at the expense of what I could be making through royalties on Select.
When I saw that Amazon had sweetened the borrowing pay-out during the holiday season, that made up my mind. I removed my books from the other platforms and re-enrolled them in Select. In one week, I’d already made on borrows what I made in four months on all other platforms combined. Last month was my best month ever in terms of borrows, and if I hadn’t re-enrolled, I’d have missed out on a substantial chunk of royalties.
I’m not advocating for Select — like DD says, I think it’s smart to cast your net wide and far — and I shudder to think I’m at the mercy of the ‘Zon. However, from a practical perspective, I just couldn’t sacrifice my profit potential any longer.
Are you enrolled in Select? How do you balance the need to reach readers versus revenue potential?