The Business of Self-Publishing: Take Your Promo on The Road

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Happy Monday, WG2E-Land! Here’s a short and sweet and very cheap promotion tip… Take Your Promo on The Road!!! What do I mean by that? As of this past Tuesday, here’s the back of my Jeep: And here’s the side of my RV: ***I’ve put this on both sides of the RV as well as [...]

The Business of Self-Publishing: Gut Checks – New Data Equals New Strategies

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TGIF, WG2E-Land!!! Gosh darn our self-publishing world changes fast, doesn’t it?! And that means as the CEO of your publishing career, you’ve got to change with it. And what does that mean? A whole bunch of gut checks!!!  And on a regular basis too. Many of you have asked me what I feel is the [...]

The Business of Self-Publishing: A Day in The Life of a Self-Published Author

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Happy Hump Day, WG2E-Land! Being a self-published author is as much about being a CEO as it is about being the primary artist in residence (in this case – an author). Each day, I write 10 to 15 new pages on the manuscript I’m working on and often ideas pop-up for others in line to [...]

Facebook’s EdgeRank and Fan Engagement

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TGIF, WG2E-Land!!! I’ve got two fabulous articles for you today (and two terrific websites to match) on maximizing your Facebook reach! And cheers to the wonderful Pj Schott for sharing these!!! The first article – Understanding Facebook EdgeRank – gives you the scoop on how Facebook determines which updates to fill your News Feed with [...]

Authors: Do you want to Mass Market or Personally Market Ebooks or Both?

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TGIF, WG2E-Land! I’ve been working on revising my ebook marketing and promotions. So far, over the course of going on three years as a self-published author, I’ve used a variety of approaches that have been very successful and led to over 100,000 ebook sales and over 150,000 FREE downloads. For example, I’ve used my First [...]