If you’re thinking about holding a Facebook Party to announce the release of your latest book, here are a few tips and tricks we’d like to share:
1. Approximately one to two weeks prior to the party, create the Facebook event. Have a set date and time. The BBB authors chose a Thursday night from 8pm to 11pm to hold our party.
2. Invite your family, friends, and readers. Don’t be offended if some people don’t show. Not everyone enjoys a Facebook event.
3. Prepare ahead. Create a folder on your desktop and fill it with items you can post during the party. You can use photos that inspired you while you wrote the story, photos depicting the setting, and photos of your characters. Remember to include character quotes and short excerpts from the story. Have questions prepared that your character(s) can answer. Or for those lulls during the party, have a list of questions frequently asked by readers and answer them during the party.
4. Plan to have giveaways. Note that the giveaway signup form needs to be elsewhere due to Facebook legalities.
5. If necessary, create a schedule. In the case of the Beach Book Blast Facebook party, 15 authors collaborated to put on this event. We decided to showcase each author individually, so created a schedule so each author would know when it’s their time to be “on stage”.
6. At the beginning of the party, welcome your guests. Give them a brief outline of the evening to entice them to hang around for the entire event.
7. Turn off your email notification. Advise your guests to do so also because the sheer volume of comments will overflow their email.
8. Engage your audience. Show them the photos you collected. Share the short excerpts you selected. Ask your readers questions. For instance, if your protagonist has a troublesome teenager, perhaps he/she needs some advice from parents on how to handle the problem. Or if your protagonist recently won a million dollars in the lottery, ask your readers what they would do if they won a cool mil. Or maybe your protagonist wants to kill their spouse, so ask your readers for some devious methods on how to do so without getting caught.
9. Reply to every comment. Your guests may occasionally get lost in the madness, because the newest comment posted always shows up at the top of the page. It’s a good idea to page through the comments every once in a while, just to make sure you haven’t missed responding to one.
10. Finally, relax and have fun! And while you’re planning yours, remember to join ours, and invite all of your friends to come along with you too.
What: Beach Book Blast Facebook Party
When: Thursday, August 16th, 2012 at 8:00pm to 11:00pm Eastern Time
Featured Authors: Dale Amidei, Debra Burroughs, Stacey Joy Netzel, Liz Matis, Janice Lane Palko, L.C. Giroux, Tamara Ward, Sheila Seabrook, Alicia and Roy Street, Kiru Taye, Natalie G. Owens, Liz Jasper, Lizzie Starr, Christine Routon, Lily Silver
Door Prizes: Lots of great ebooks, mugs, and much more!
In the meantime, please like the Beach Book Blast Facebook page so you can keep up to speed on all the special events.
You’ll find all the fabulous new releases at our main Beach Book Blast blog where you can sign up via the Rafflecopter for a chance to win one our many great Book Launch Event prizes, including a Kindle Fire!
It’s Your Turn, WG2E-Land: Have you ever gone to a Facebook party? What do you think makes one a success?
The Best of WG2E Street Team Facebook Party Wishes —
Sheila Seabrook, Romantic Comedy/Women’s Fiction author of Wedding Fever