Twitter is all about people. I love checking the Connect stream and seeing hellos, or replies, or retweets from fellow authors. That sharing and connecting aspect is what makes Twitter such a great cross-promotion tool. And I think it’s also the key to using it effectively without falling into the “spam-bot” zone.
While I get annoyed when a new follower sends me a DM asking me to buy their book, I don’t feel the same about them giving it a plug in the Twitter stream.
For one thing, I’ve discovered some great new reads through shout-outs in the Twitter stream. For another, it’s a fun way to share news of a fellow author’s work.
How much is too much? Well, considering that tweets are swallowed up within minutes, and studies say you have to see something seven to ten times before it actually registers, I think the question is more about quality than quantity. About balance.
It’s about balancing your promotional tweets with tweets that share information, praise someone’s work, or conversations with friends or people you meet in a stream of mutual interest. And never forgetting the “social” in social networking. Hey, that’s the fun part, right?
So, how do you make that work for a group event like the WG2E Street Team’s upcoming Beach Book Blast?
Some things we’ll be doing:
The group will all promote the event itself, asking peeps to check out the blog site where they can win several prizes including a Kindle Fire.
Each author will also be tweeted by the others, getting their names and book titles out there. But, again, we’ll be sending readers to the group’s book page rather than directly to Amazon or another buy site. It’s a good idea to have authors submit their own tweet about their book to the group, since they know it better than anyone.
It’s also good idea to switch out your hashtags. While we can all use our #BeachBookBlast hashtag repeatedly, fifteen writers repeating popular hashtags like #amreading or #MustRead will clog those streams, and we don’t want to do that.
Banking tweets with HootSuite or TweetDeck can certainly save time, but if you don’t also go live and interact with others, you’re missing the point.
In our content tweets—those without links—we’ll be aiming for conversations. After all, the best and most rewarding way to engage readers is through talking about what we’re reading and writing. And with fifteen opinionated authors jumping in, that ought to stir up some pretty amazing fun!
So later in the week look for this hashtag — #BeachBookBlast — and come join our conversation.
In the meantime, WG2E-Land, what are your thoughts about using Twitter for cross-promotion?
The Best of WG2E Beach Book Blast Twitter Wishes — Alicia Street