With more and more of us teaming up and partnering to do a variety of special Ereading events and collaborations, it’s important to understand the benefits of these kinds of promotional opportunities.
And here’s a hint:
It’s Not All About Immediate Sales Increases
What you want to do is think of these opportunities from the Long Tail Sales philosophy.
In other words, it’s not about how much your sales increase today, tomorrow, the day after that and so on. But rather, it’s about what the exposure to new readership bases does for you over the long term of your Indie Epublishing Career.
***Note: Sometimes, these events – like our very own Beach Book Blast – can result in huge sales spikes. And that’s just an added potential bonus.
What you’re really after, though, is what I like to refer to as:
Building Your Readership Both Deeper and Wider
Here’s the scoop from one of my discussions with our Beach Book Blast Members:
It’s totally not about your sales numbers “right now” as a result of just a couple of days of extra exposure…it’s about the long tail of sales, and that you’ve each gained substantial increases in Google real estate from all of us pumping up the event all over the internet, and yes, it’s about getting on reader’s wish lists and in their minds and getting them to begin getting to know you and hanging with you. You’ve got to become friends with them first and give first to them before they give back (in sales that you can measure).
Events build your base wider
Ebook Gifting and Personal Relationships build your base deeper.
It’s about making those heartfelt connections AFTER the event is over. It’s kind of like going to a conference and then following up when you get home.
The difference is all in the follow-up! That’s how you make readers for life!!!
***This is also why sites like our WG2E Sister Site – The RG2E – are sooo successful. We’re going deep with our Readers, building communities with them, and making lifetime connections.
It’s Your Turn, WG2E-Land: How are you building your readerships both deeper and wider? And what are your thoughts about this philosophy?
The Best of WG2E Deeper and Wider Wishes — D. D. Scott
P.S. Here’s another great way to look at it: You go on great vacations using the huge sales increases and spikes. You build a career and live well day to day on the long tail sales.