Happy Sunday, WG2E-Land!
Many of you have emailed, Facebooked or Tweeted me asking how you can get the word out about your FREE Ebooks.
First, let me say that I totally believe that the #1 Reason I’ve become a Top 100 Bestselling Author on both Amazon and Nook, as well as hit over 300 Bestseller Lists on all platforms (including Apple, Sony, Kobo and more), is due to my strategy…
The First One is On Me
What this means is that every new reader I get is able to enjoy my debut release – which is also the first book anchoring down all my series – for FREE, regardless of the platform he or she Ereads on.
Plus, the First One is On Me is Forever…not just for five days at a time or less (because of KDP Select) or a month at most (on Nook First).
I began this strategy in September 2011, and since then I’ve had over 200,000 downloads of that FREE Ebook alone as well as gone from 5,000 sales (as of August 2011) to now over 100,000 sales of all of my other titles.
Almost a year later, over 10,000 new readers per month download the FREE Ebook that started it all for me – BOOTSCOOTIN’ BLAHNIKS!
Note: I’m counting these peeps as “new” readers because most people do like to read series in order, so they’d be likely to have not read any of my other fiction stories yet and probably came across me when browsing various platforms’ FREE Ebooks Lists.
But here’s the thing…
Not all readers know enough about Ereading yet to find me in the FREE Ebook Listings on each platform.
I made my First One is On Me into more of a campaign-style approach?
Meaning…what if…I had these superfab postcards to hand-out everywhere I go?!
Let’s hear it for my A-mazing Assistant Sam the Intern!!!
Did she nail this design or what?!
I can order around 500 of these beauties from Vista Print for around $150.00. And, I’ll be using them everywhere I go…the grocery, the bank, my fave restaurants, libraries, lobbies, doctors’ offices, hotels, etc.
Up till now, I’ve always handed peeps my business cards, which are also fabulous thanks to my DH (Darling Husband) and get a ton of buzz and provide great conversation openers.
When I hand out my business cards, I pay attention to what hooks people, and it’s my caricature as well as when I tell them “the first one is on me!” They immediately want to know more about what’s FREE and how do they get it. So, I try to explain it to them.
With these postcards, I can now give them a superfab fun “look” at what I’m treating them too, and I really do think it will boost my sales to an entirely new Ereading Audience. Of course, I’ll keep y’all posted on that too!
I will also use these at various conferences and signings for autographing as I can simply take my Sharpie to the back and personalize ‘em.
It’s Your Turn, WG2E-Land: What if…you tried your very own The First One is On Me Campaign? What are your thoughts on this approach? What questions do you have for me about this technique?
The Best of The WG2E and The First One is On Me Wishes — D. D. Scott