Do BookBub Ads Work to Find New Readers?

Wavin’ atchya, WG2E-Land Peeps!

I’ve asked one of our WG2E Street Team Members, the fabulous Liz Matis, to fill us in on her experiences using BookBub, perhaps the hottest spot right now to find new readers.

Take it away, Liz…

After having a successful BookBub ad for my free days for Love By Design, I decided to run an ad for Playing For Keeps but this time I would charge .99 cents (on sale from 3.99).

What is BookBub?

Readers sign up for the free BookBub newsletter. The reader selects the genres they are interested in and also what eReaders they have. Each day they receive an email with sale listings with direct links to the books.

You can find pricing scale of the different genres with all the stats of what you can expect here:

http://www.bookbub.com/advertise/pricing.php

BookBub also provides the ad copy next to your book cover and links. This is what BookBub wrote about Playing For Keeps. - A beautiful journalist and a hunky, playmaking athlete find themselves in a fiery — and strictly off-limits — love affair that tests just how far they’ll go for each other in this thoroughly dazzling, award-winning novel.

How well did Playing For Keeps do?

Let’s look at my sales for February:

Kindle

Playing For Keeps:  106

Going For It: 119

Love By Design: 108

Barnes and Noble:

Playing For Keeps:  28

Going For It: 19

Love By Design: 6

February Total Books Sold Kindle/Nook:  386

Here are my sales for March (BookBub ad appeared March 14)

Kindle

Playing For Keeps:  3,854

Going For It: 610

Love By Design: 45

Barnes and Noble:

Playing For Keeps:  967

Going For It: 205

Love By Design: 25

March Total Book Sales Kindle/Nook: 5,706

Within hours I made all my money back on the ad. By the next morning Playing For Keeps was sitting at the overall bestseller list at the #12 spot at the B&N Nook Store and #26 at Amazon’s Kindle Store. I made the Amazon’s Movers and Shakers List and my author rank sailed to #25.

Snoopy dance!!!!

Before the BookBub ad Playing For Keeps had 11 reviews now it has 23. Like this one: – Wonderful writing. Perfect story. I loved it! The writer made me not want to put my Kindle down. It is 1:30 in the morning and I had to finish this story. I liked the love and loyalty of this family and friends. Excellent is all I can say. -

And that my friend is priceless!

I paid $380.00 for my ad and I know some of you may balk at spending money on advertising, but your book is a product that you must sell. You are the publisher. Your business plan should include an advertising budget and BookBub is one of the few places you can quantify the results. I LOVE that!

I’m not the only author who has experienced great sales.

Christy Hayes says: The first time I wanted to run a romance ad, but they thought my book sounded more women’s fiction. I ran the ad under women’s fiction at 99 cents and sold 1900 books on Kindle in 4 days and over 1000 on B&N. The second ad was a romance and I sold over 5000 books in a week on Kindle, 1400+ at B&N, ~800 at iBooks and 25 at Kobo. I’m thrilled with the results as the first book went as low as 111 in paid Kindle and the second book went down to 15 paid Kindle.

Stacey Joy Netzel says: I’ve used BookBub for 3 romance ads (Chasin’ Mason, More Than a Kiss, a boxed set with co-author Donna Marie Rogers) and each time I’ve recouped my investment within the first eight hours of the ad going ‘live’. With the Welcome to Redemption Series Collection Books 1-6, Donna and I made it onto the USA Today Bestseller list, and my other books each made it into the Amazon Top 100 for a brief period. I suggest you sign up for BookBub’s daily subscription in the categories you’re interested and then spend some time monitoring how the featured books do in the category you may submit your own book to.”

Finally here are some tips to have a successful run.

  1. Have a great book cover that will compel the reader to click on and buy.
  2. Make sure the categories and metadata for your book are correct.
  3. Leave enough time for the price change to take affect otherwise BookBub will not run the ad.

So what do you think WG2E-Land? Any questions?

~~~

Liz Matis
Going For It – Ebook http://amzn.com/B008EP37B2
Love By Design – Ebook and Print http://amzn.com/B005U83XYW
Playing For Keeps – Ebook and Print  http://amzn.com/B0063KJIGI
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Comments

  1. Congratulations on your successful advertising!

    I have to say that as an African-American author with African-American people on the covers of many of my books, I am reluctant to advertise at many sites and am not swayed by success stories. I did try a few lower-priced sites, like The Frugal eReader and Centsible Reads, and saw zero results. It wasn’t a big deal. I spent maybe 75 tax-deductible dollars, and if I hadn’t tried I never would have known if what I suspected (that non-black buyers for the most part aren’t interested in my work) was true or not. It was worth it for me to find out for sure. On the other hand, if I had coughed up nearly $400 on an ad and got minimal to no results I would be HIGHLY upset. Instead I put my advertising dollars to work at black-owned mailing lists like Shades of Romance. But lately I’ve simply been writing, not doing any advertising at all, and my increased output has me earning more than ever…

    Such is the predicament of the black writer. I’m not bitter; that’s just how it goes. As I said, I’m happy for the sales you’ve gotten and wish you continued success!

    • Liz Matis says:

      Thanks Bettye! I know it’s a lot of money and it more than paid off for me. Curious I looked up your books on Amazon and I think your books would do just fine at BookBub. The man on the cover of Man of her Heart – swoon *THUD*.

      Nana Malone had done well on BookBub with Sexy in Stilettos and Sultry in Stilettos. She made the USA Todays Bestseller list with Sexy in Stilettos and her most recent run has Sultry is currently at #265 in the Kindle store.

      • Nana Malone says:

        Hey Bettye!

        Trust me, I feel your pain! But honestly, Bookbub worked for me. And thanks for the shout out Felipe and Liz!

        I’ve run ads on every low cost site you can think of and a couple of the higher cost ones like KND (Who are super helpful). And I’ve had minimal to no success. I used to make my money back with KND ads, but no longer.

        I’ve run three bookbub ads. One for Sexy in Stilettos (No people on the cover), One for Game, Set, Match (An interracial bwwm on the cover), and one for Sultry in Stilettos(A black woman on the cover). By far Sexy has outsold them all. They ALL earned back their money but by far, Sexy out-earned them all. I sold 7k books in the month of February as a result of that ad.

        That could be due to a number of factors. One being that Sexy in Stilettos is by far my most popular book. It’s the one readers love the most. It also has the most reviews across all sites pre bookbub. The other being the cover. All my covers were done by the fabulous Kim Killion of hotdamndesigns.com. No matter what, ethnic people on the cover or not, you want that crisp professional looking cover that pops on websites. so many covers I see are dark, hard to see, look unprofessional etc. The finally reason could be that Sexy has no AA person on the cover even though it’s an interracial story. I had review point it out that they didn’t know and it took nothing away from the story and that they enjoyed it thoroughly.

        I also write contemporary romance with a chick-lit twist. It’s an extremely popular genre. And like the fabulous Liz said above, my books are int he right categories. Something DD taught us about ages ago. If you’re int he wrong categories, Bookbub or not, you won’t get seen as much.

        Unfortunately, it’s something we must think about as ethnic writers. I always wanted to write books about people who looked like me,but I’d be damned if I’d be relegated to the back of the ebookstore on the one AA shelf where no one could find me :) Not to mention I wondered if my name would be a deterrent. But it’s part of who I am, so I wanted it on my books.

        Will I have more covers with AA characters on them? Yes. Will i do Bookbub ads with those books? Yes, but I do think about it every time. I bite my nails, I worry, then fantastic readers show me that I have nothing to worry about. If the writing is good, and the cover is good, people will buy it.

        Another writer that has done exceptionally well with Bookbub is M. Malone (Minx Malone), her books in the Alexanders Series are huge national best sellers, and all of them depict an AA character on the front.

        It’s a hard leap, but it did work for me…and Minx. I still cringe at the pricing, but like Liz said, I get quantifiable results every time.

        With that said, do I know people who have not made their money back? Yep. But I think that had more to do with genre and covers than anything else.

        Good luck Bettye. shout out if you have questions. :)

        • Just looked at their pricing…ye Gods! That $380 Liz paid is a bargain! According to their current rates, my ad would cost $1050! $380 was enough to give me a coughing spasm; this can make me sound like I’m ready for a TB ward. Sure, I could lower the price, but falling into the 99-cent trap may mean more sales, but a questionable number of reads, and at grossly reduced earnings to boot. Sounds like six of one, a half dozen of another…

          • Nana Malone says:

            Hey Bettye, what’s your genre? Romance, I assume? I’ve never used a full priced ad before so I can’t say how well books perform. I dropped all mine to $.99 and made the ad money back in hours like Liz.

            Judging by the reviews I’ve gotten and the hits to my website as well as new newsletter subscribers, the books are getting read. I think with $0.99 there’s a higher chance than free.

    • Had to reply just to say I understand what you’re saying Bettye.

      I write mostly mainstream family fiction and poetry, and also do some imagery books, and the story lines are pretty mainstream working class and middle American people (two or more generations in America as immigrants from Mexico), ie, pretty well assimilated but aware of the family lines getting here.

      But I made a conscious choice to use my full real name, as an example to hispanic Americans, and I sometimes wonder how much of my name is a turn-off or hesitant factor to potential readers.

      Either way, it’s a decision I’m sticking with, and I continue to produce work I feel I can be proud of, and, that I enjoy doing. ;-)

      There’s also always the chance my work just isn’t quite good enough yet, or just isn’t quite as popular a genre. I feel each work I do is a little better, so obviously the earlier work may be more “literary” or simply not as engaging, yet. ;-)

      Meanwhile, best wishes to you, and really to everyone who aspires to be or is creative.

      It’s got to beat the alternatives we see too often in the news in true tragedies!

      Take care ;-)

    • Bettye … at a local fantasy conference I attended about including ‘different’ people in your books that was the lament of the African-American writers. They would write a book about a black hero and some NYC publisher would slap a cover of a white guy on the front. I would suggest you target your advertising for your niche audience … people of color are more likely to become loyal readers once they realize you feature people like them and not the same pasty-face white people.

      On a positive note, the world scientific community theorizes that because of globalization, within 3 generations the entire population of planet Earth will look Brazilian (brown skinned, brown eyed, thicker haired) so the people of color will have the last laugh!

      • Nana Malone says:

        Alas Anna, that does happen a lot. Unfortunately there aren’t that many places that feature people of color that have a large enough following. And bit by bit, the $30 here, $50 there ads up for not much result.

        Bettye, if you’re indie, you control your cover, which is awesome! And I’m finding that readers are responding with or without someone of color on the front cover :)

      • Anna, I agree, which is why I usually stick to advertising to a largely black audience. The problem isn’t so much getting readers…as a formerly traditionally published author I already had an audience and up until a few weeks ago had two books in the Top 100 black romance category on Amazon…it’s *expanding* my audience that is the challenge!

    • Hi Bettye, I’ve been experimenting with the free ads and researching the cheap ones, too. We have to do our due diligence when our advertising budget comes from our sales, particularly when we are starting out and barely selling enough to cover lunch!

      I’ve seen very little sales movement from these ads, too, but I have a different take on what that means. I think it has more to do with the business model of the advertisers and the glut of free and cheap books on the market. Right now, for example, I have more books on my kindle than I will ever read, so I largely ignore free and 99 cent ads, and completely ignore the ethnicity of the author.

      The larger factor affecting my sales is that I only have three titles available for people to buy, and only one is a novel, so most of my effort these days is aimed at getting more words on the page and more books on the market.

      If I may, I would suggest that you not limit yourself to a particular market, or make assumptions about who your readers are. As an MWD (Middle-aged White Dude), I made those assumptions at first, too, but the demographics on my Facebook page made me think again. Most of my readers are young to middle-aged females, and I write science fiction and horror.
      Now that I have a few stories on Wattpad, I can see exactly who is reading, commenting and “liking” my work. Guess what? I have a disproportionate number of black and Asian teen twenty-something girls reading, commenting, tweeting, sharing, and otherwise promoting my stories. They PM me all the time asking questions about writing, publishing, when the next story will be out, etc. I get crickets from the MWD’s. I’d love to know which other Black-owned mailing lists you use–I need to get my books on them!

      Unless you are specifically and intentionally writing things intended to alienate a particular slice of society (and of course, you are not), just assume the everyone will love your work, and let the readers sort out the details.
      Cheers and Good luck with your writing!

      • Bettye–I’ve done other ads with the same books I put on Book Bub and received ZERO visible returns. Sometimes the advertising isn’t all about sales, much as we’d like it to be. However, it’s MUCH more likely to be with Book Bub than any other place I’ve advertised. This would be one of those instances I’d highly suggest signing up to receive emails for the category you want to put your book in. Watch for books similar to yours and then monitor their sales rank the day of their ad, and for a couple days after. You may like what you see and decide to give it a try. Like Liz said, Nana did great!

        • Thank you to all for responding. I feel a little guilty…I didn’t mean to take over Liz’s column…but I do appreciate all your responses, both the ones above and the ones below. Stacey’s suggestion was particularly helpful, I have to say.

          Liz, thanks so much for your compliment about the cover of Man of Her Heart…my cover designer and I work hard (especially her) to create attractive covers that will, as Nana said, snap (plus crackle and pop) on the screen, even in thumbprint size. I find myself shying away from people covers because I won’t use models I’ve seen on other people’s books.

          I may just try BookBub when I release my “blockbuster” (or so I like to think, tee-hee) women’s fiction (I’ve done romance since trad publishing cut me loose). Just wanted to say thanks to all who responded. Happy Sales to you!

      • Gregory, I pretty much stick to my own network (I do an occasional Facebook ad), the romance sites on Facebook (whether African-American or not), and paid email blasts through Shades of Romance (SORMAG). LaShaunda is currently running a buy one, get one free special. Email me at bettye @ bettyegriffin.com (no spaces) and I’ll forward it to you.

    • Bettye,
      Sorry to hear you bad experiences, but honestly, The Frugal eReader and Centsible Reads are not great at generating sales. BookBub is a powerhouse, along with ENT (eReader News Today) and POI (Pixel of Ink), all of which do direct mail to AVID readers. The Frugal eReader and Centsible Reads cannot even compare to those results.

      I highly recommend you first try ENT’s program where they charge you a % of the sales you generate. That way, you won’t be out an unfair amount of $$. For selling 600+ books, I paid $28. No kidding!! Then you can turn around those profits and do something bigger, like BookBub. Be sure you get put in the right category, however, as I didn’t. They told me to use Romance, but I really should have been in the Mystery/Thriller category (which is more expensive but also reps most of their readership). That could have made a difference of hundreds of downloads.

  2. Jill Hughey says:

    I want to do a Book Bub ad for my new release but I hate to put it on “sale” so soon…how long does everybody wait before starting the price dropping game? Or am I clinging to an old model?

    • Liz Matis says:

      You don’t have to put on sale for long Jill. Leave it on sale for a few day after the ad then raise the price again. I see you write a series so hopefully once the read one book they’ll pick up the other one. That’s what happen to me – so far about 25% of the readers who bought Playing For Keeps bought Going For it t full price. ( Make sure to have the link in back of you book)

  3. LM Preston says:

    Hi Bettye, I believe bookbub would work for you also. In addition the purpose of advertising is to expose your books to markets and see what happens. You never know what works for you if you don’t try it. There is a strong market out there for ethnic and interracial romances, however, marketing and exposure is the key.

    As for my success with bookbub and other similar types of advertising, I’ve always seen success and will continue to advertise with them.

  4. D.D. Scott says:

    Excellent scoop, Liz, and exactly what I was looking for to share with WG2E-Land! Thank u!!!

    You convinced me! I just submitted to BookBub, and hope they approve my spot!!!

    Congrats to all of you who’ve had fabulous results! Those numbers definitely beat any I’ve seen or personally experienced through all of the other Ereader-centric blogs – i.e. ENT (Ereader News Today, Kindle Nation Daily, Pixel of Ink, etc. – although, each of those I’ve had success on too, especially ENT.

  5. I’m a BookBub fan. I’ve used it twice with results similar to Liz’s experience. They do have guidelines and will turn down an ad if the book doesn’t fulfill certain criteria however you can resubmit. For me, BookBub gave me a better presence on B&N. I hardly sold over there until the ad and now I sell every day.

  6. Angela Brown says:

    I’ve been considering Bookbub but having read the guidelines, found my current offers wouldn’t fit as they prefer to run the ads for briefly discounted novels. I have seen that romance is more popular and as a YA writer of stories, I’ll have to continue keeping an eye to see when I’d be at the best place to give Bookbub a try.

    Congrats on the results experienced by the writers who shared here. I have heard Bookbub is pretty successful.

    • Liz Matis says:

      Thanks Angela. At least BookBub has a sliding scale of pricing based in the popularity and subscription base. It makes it easier to decide and know what to expect. Can’t wait to read Nevverlove!

  7. PJ Sharon says:

    I recently tried to do a Book Bub ad for two of my books that are going up for a .99 cent sale in May. I was rejected on one book, I believe because it doesn’t have enough reviews and the other because it was recently pulled from KDP Select and had been offered FREE in the past couple of months. I think Book Bub is getting inundated and is therefore picking and choosing titles, wich, though understandable, is nonetheless annoying. They were very nice about it both times and I’ll keep trying, but it’s a sure sign of tough changes in the industry when you can’t even PAY for advertising:-)

    • I got rejected, too. Probably because I have my book listed perma-free. My ratings are good and I have enough reviews per their guidelines, but I think their guidelines aren’t their REAL guidelines anymore. C.C. commented on this and thinks they’re now looking for authors whose careers are beginning to really take off and make them look good to their core readers.

      (In other words, they’re acting as gatekeepers for rising stars and letting authors pay for the privilege … not a real ‘advertising’ service)

      • Hope Barrett says:

        Yes, interesting guidelines. You basically must do all the work yourself first — get the reviews (an odd thing about that is that people may enjoy your books, but they don’t necessarily want to write a review) then pay for the privilege of giving your book away for free or at a discounted price that meets Book Bub’s criteria.

    • Liz Matis says:

      Sorry you got rejected. Bookbub does want discount books for their subscribers. They want them to feel that they are getting a great deal, limited time only. You have to give them the dates of your sale.

  8. Just wanted to add that I made the USA Today Bestseller list with my second ad in conjunction with ENT. Keep trying to submit, PJ. They just turned me down for another WF book.

  9. Great post, Liz. You’ve become the go-to woman for success info. Now if I could just understand how to do all this. . .Meanwhile back to my new story about two seniors who meet by chance. New demographic. Yes, we like heat too. We may be older but we’re still ticking.
    Best always, Charmaine Gordon

    • Liz Matis says:

      Hi Charmaine: Thank you! I have no problem helping you but you would have to get your publisher to lower the price of one of your books and then the cost of advertising. Love your senior story and can’t wait to hear more at critique!

  10. Diana Layne says:

    I have done bookbub for a free book twice and have had good results-not as good as yours, but good enough for me. :) However, I have read that there are some books that do not do as well-I’m not sure why. I signed up for the Bookbub emails in the genres I’m interested in and some days I’m tracking the sales of books that come in the email. Nothing scientific, but I definitely see that some books don’t do as well as others. Wish I was more analytical so I could figure it out.

    • Liz Matis says:

      I do the same thing Diana! It could be a lot of things. Perhaps the book cover didn’t attract the reader or even something as uncontrollable as if you were unlucky enough to fbe placed after a couple of books sold really well and readers are tapped out.

  11. L.Leander says:

    Thanks for this insightful post. I’ve stayed away from this kind of paid advertising in the past because I didn’t think my budget could support it. However, your research proves otherwise. While I realize that not all books will be as successful yours I think BookBub definitely has something to offer!

    • Liz Matis says:

      Glad you liked the post! I try to set aside of percentage of my monthly income for promo stuff so it doesn’t hurt as much to spend.

  12. CC MacKenzie says:

    Yea! Liz!

    I’ve one coming up on the 10th May for my free read. The key with Bookbub is to pimp your book to them. Sell yourself. (I received that advice from a super successful Bookbub author.) In the comments section in the application form mention awards, no of reviews on ALL sites not just on Amazon. The Bookbub editors check all of it out and spend time researching covers, quality of formatting and quality of content. They’re really helpful and approachable. Nana and Stacey and Liz have had huge success in making their books VISIBLE to readers – and that’s the key. Also they’ve more than a few books out there – Bookbub want more than one book! Bette, the ethnicity of an author or of the characters in their stories is not an issue for me or for my readers either. Go forth and prosper!

    Great post, Liz!

    • Liz Matis says:

      Thanks CC! Good luck with your ad! In January I ran a BB ad for my free days for Love By Design and had a great month. It reach #2 in the free store and did very well when it went off free.

  13. Steph Weber says:

    Great information Liz. Somthing to contemplate when I finish my book. Definitely looks well worth the investment.

  14. Anon says:

    Dang it – yes, this site works. And I would rather the word not get out so much because those of us who’ve been using it for a while will now not be able to get a spot.

    Grrrr….

    • Liz Matis says:

      Whoopsie! I let the cat out of the bag, haven’t I? LOL. Thanks for stopping by!

      • Anon says:

        Yeah… whoopsie… this is my income, I don’t know about you…

        • Liz Matis says:

          The purpose of WG2E is to help each other succeed. WG2E has been so helpful to me and if we have something that worked for us we should share it.

        • Anon, ever hear that a rising tide floats all boats? If you’re not helping others on their journey, you won’t see the success you want. I know that I’ve gleaned some really great info from the posts on this site that I wouldn’t have otherwise discovered on my own, and I’m really grateful that DD and the others who post here didn’t hoarde it for themselves alone. I’ll leave off with a link to an interesting article about how helping others protects our health and lengthens our lives. Peace out!

          http://www.dailymail.co.uk/news/article-2274142/Scientists-reveal-generosity-protects-health-helps-live-longer.html

          • D.D. Scott says:

            Definitely not a way to build a community of support, Anon. Here at The WG2E, it’s all about Writers Helping Writers Reach Readers. If that’s not something you’re comfortable with then this probably isn’t the place for you.

            I do hope, for your own sake, that you soon realize that such a narrow, all-about-me viewpoint will do nothing to build your career long-term.

            Wishing you all the best.

  15. Tamara Ward says:

    I’m running a BookBub ad next month. I’m excited about it, and hope it does well. Now I’ve got a list of things I need to do before the ad runs… update my books with buy links and a new website address, update my social media profiles… stuff I should have been keeping updated all along! Thanks for the informative post, Liz!

  16. Hi, Liz! Fun and informative post. I’ve enjoyed watching my friends soar on their BookBub days, and its great to know that opportunity is out there. Can’t afford it right now, but I’m taking notes to hopefully use what I’ve learned in the future.

  17. Great post, Liz! I’ve been itching to try BookBub, and now I think I just might.

    I’m going free starting Sunday on Kindle (for my 2nd ebook, UP CLOSE AND PERSONAL, to get reviews and better my rankings…I’m all but invisible!).

    My first ebook HOMECOMING went to the Quarter-Finals in the Amazon Breakthrough Novel Award contest…didn’t go further, so took my 24-hour pout period because I didn’t make the Semi-Finals, BUT my consolation prize was a very nice PW review. I’m thrilled and will post it today on my author page. THAT was worth the whole contest experience. So, I’ll probably use that ebook to entice BookBub. It’s got a nice little history, so hopefully it will meet the “guidelines.”

    I have to say that of the free and discounted ebook announcements I do pay attention to BookBub, so I’m a fan.

    Right now I have HOMECOMING at 99-cents so will see how it goes, wait for the 5 free days for ebook No. 2 to be over , then decide about BookBub and timing.

    Anyone have any thoughts, though, on whether I should try a boxed set of the two ebooks? They’re not tied together in any way, but I was sure thinking about trying that. Thoughts? And, pricing advice?

    Best, Janet (so thankful for this group–you all are awesome and just know that your sharing has a big impact on me!)

    • Liz Matis says:

      Thanks Janet! Sounds like you had a wonderful experience! Remember with the BookBub ad your book should be going on ‘sale’, otherwise they’ll reject it . I’m no help with the box sets since I haven’t done it yet.

      • Hi, Liz: yes, I’m keeping my 1st one at 99-cents through 5/13, then it will go back up to it’s normal price of $2.99….that’s the plan, anyway! Re: boxed sets–anyone else have thoughts? I have writer friends doing very well with boxed sets of 3 tied-together novellas. Best, Janet

  18. D.D. Scott says:

    Just got rejected for my BookBub spot request, so I suppose I’ll try again.

    I submitted Practical Mischief, my latest release which has a perfect 5-Star rating out of its first 4 reviews. Perhaps, as I’m going to talk about tomorrow (ironically enough), it doesn’t have enough reviews yet. Ugh!

    • Liz Matis says:

      Hi DD: Sorry you got rejected. The cover is so cute. But I think you got rejected because of the length. I think it has to be at least 50,000 words. Also, were you going to put it free? Because if the normal price is 99cents then they’ll reject it.

      • D.D. Scott says:

        I wondered about the length as well, Liz. But the price isn’t an issue because I specifically told them I was lowering it from $2.99 to 99 Cents just for this ad. I went ahead and submitted this one anyway, because it did say something to the effect that they “usually” feature books over 50,000 words. Oh well, I’ll just send it another one.

  19. I’m curious if BookBub ads would be worth it for those of us without big backlists. I have a novel coming out in July that would be perfect for BB (assuming good reviews!), but only have one other novel and a couple of shorts as a backlist for this name. Would it be better to wait till I have more out to really benefit from the exposure?

  20. Yes, it’s me again. Interesting how they turn down certain books. I’ve seen sites that say in one breath that romance does well, then in the next breath say they don’t accept books with explicit sex. What do they think is in most romance novels?

    • Liz Matis says:

      Good point Bettye! BookBub will not accept erotica so that where you make sure you are in the correct categories and if you have explicit sex in your description then take it out so it won’t be rejected. I’m do hear that they will be adding an erotica category but I don’t know how true that is.

  21. BookBub definitely worked for me, too! And like you, my goal was to up my #s at Barnes & Noble (great results) and Kobo (not very good), ereading groups that are harder to reach.

    But there are some tips/tricks to improve your experience, your ranking, and your sales #s:

    1) Try to do some kind of promo right before that moves your ranking closer to the top 100. It’s harder to move from 75k ranking to the top 10 than it is to move from 3k ranking to the top ten. I combined ENT promo in the same month as BookBub, so was able to hit as high as #5 in Romantic Suspense. And this is when 3 major authors were in the top spots, so competition was fierce! Even if you have to send out 10-50 books to prize winners in a blog contest, say, and pay out of your own pocket, it’s worth the promo. Plus, if you’ve lowered the price to 99cents like I did, you’re not spending that much to get big results and you get a % back of those sales.
    2) BookBub wants your sale price for more than one day if possible, which makes it easier for their readers to download it before the book goes back to regular price. One day is too short, as many folks don’t access the BookBub email the first day. I, however, made the mistake of agreeing to 6 days of sale price after the BookBub promo. That was too long, so my book didn’t go back to full price till the sales bump was nearly gone. I suggest 2-3 days. That’s fair to readers, and then when your book goes back to full price during the sales bump, you’ll still get buy throughs while earning way more money.
    3) Make sure that you have a spot in the back of your ebook that a) links to your next book (if you have one–I don’t currently) and b) asks for a review on whatever site they bought your ebook. This is critical to gaining additional sales and reviews. Women aren’t good at asking for what they want, but we can learn!!!

    Hope these tips help make your book promo a success!!!
    Christine

  22. Sara Rosett says:

    Count me in as a BoobBub fan. I had an ad in March in the Mystery/Thriller category. It was the most money I’ve ever spent on advertising, but it was worth it. I covered the cost of the ad and then made money.

    I was turned down, too, the first time I applied. I waited until I had more reviews (around 13, I think), then reapplied and mentioned my backlist as well as the number of reviews and my rating on GoodReads.

    For me, it was worth it and I’d love to do another one after a few months.

  23. Thanks for the informative post and comments.

  24. Jill Hughey says:

    I posted yesterday but I guess it disappeared. I am struggling to decide when to put my new release on sale for BookBub. Do any of you have a certain number of months you like to wait before discounting, or am I living in the past?

    • Jill Hughey says:

      Oh, sorry, just saw my comment above.

    • We’ve had great success with BookBub, too. That being said, we wanted to run a promotion for our new release, The Space Between by Kristie Cook, when it came out earlier this month. BookBub said that they’d be happy to run the promotion in the future, but that they have a policy against doing promos for new releases, as they’ve found that more established books have a much higher success rate within the confines of their system. Hope this helps.

  25. Rachel says:

    I’ve used ENT, BOOKBUB and EREADERBUDDY all three worked well for me, though I think ENT and EREADERBUDDY have their advertising closed for a while due to volume