Wavin’ atchya, WG2E-Land Peeps!
I’ve asked one of our WG2E Street Team Members, the fabulous Liz Matis, to fill us in on her experiences using BookBub, perhaps the hottest spot right now to find new readers.
Take it away, Liz…
After having a successful BookBub ad for my free days for Love By Design, I decided to run an ad for Playing For Keeps but this time I would charge .99 cents (on sale from 3.99).
What is BookBub?
Readers sign up for the free BookBub newsletter. The reader selects the genres they are interested in and also what eReaders they have. Each day they receive an email with sale listings with direct links to the books.
You can find pricing scale of the different genres with all the stats of what you can expect here:
BookBub also provides the ad copy next to your book cover and links. This is what BookBub wrote about Playing For Keeps. - A beautiful journalist and a hunky, playmaking athlete find themselves in a fiery — and strictly off-limits — love affair that tests just how far they’ll go for each other in this thoroughly dazzling, award-winning novel.
How well did Playing For Keeps do?
Let’s look at my sales for February:
Playing For Keeps: 106
Going For It: 119
Love By Design: 108
Barnes and Noble:
Playing For Keeps: 28
Going For It: 19
Love By Design: 6
February Total Books Sold Kindle/Nook: 386
Here are my sales for March (BookBub ad appeared March 14)
Playing For Keeps: 3,854
Going For It: 610
Love By Design: 45
Barnes and Noble:
Playing For Keeps: 967
Going For It: 205
Love By Design: 25
March Total Book Sales Kindle/Nook: 5,706
Within hours I made all my money back on the ad. By the next morning Playing For Keeps was sitting at the overall bestseller list at the #12 spot at the B&N Nook Store and #26 at Amazon’s Kindle Store. I made the Amazon’s Movers and Shakers List and my author rank sailed to #25.
Before the BookBub ad Playing For Keeps had 11 reviews now it has 23. Like this one: – Wonderful writing. Perfect story. I loved it! The writer made me not want to put my Kindle down. It is 1:30 in the morning and I had to finish this story. I liked the love and loyalty of this family and friends. Excellent is all I can say. -
And that my friend is priceless!
I paid $380.00 for my ad and I know some of you may balk at spending money on advertising, but your book is a product that you must sell. You are the publisher. Your business plan should include an advertising budget and BookBub is one of the few places you can quantify the results. I LOVE that!
I’m not the only author who has experienced great sales.
Christy Hayes says: The first time I wanted to run a romance ad, but they thought my book sounded more women’s fiction. I ran the ad under women’s fiction at 99 cents and sold 1900 books on Kindle in 4 days and over 1000 on B&N. The second ad was a romance and I sold over 5000 books in a week on Kindle, 1400+ at B&N, ~800 at iBooks and 25 at Kobo. I’m thrilled with the results as the first book went as low as 111 in paid Kindle and the second book went down to 15 paid Kindle.
Stacey Joy Netzel says: I’ve used BookBub for 3 romance ads (Chasin’ Mason, More Than a Kiss, a boxed set with co-author Donna Marie Rogers) and each time I’ve recouped my investment within the first eight hours of the ad going ‘live’. With the Welcome to Redemption Series Collection Books 1-6, Donna and I made it onto the USA Today Bestseller list, and my other books each made it into the Amazon Top 100 for a brief period. I suggest you sign up for BookBub’s daily subscription in the categories you’re interested and then spend some time monitoring how the featured books do in the category you may submit your own book to.”
Finally here are some tips to have a successful run.
- Have a great book cover that will compel the reader to click on and buy.
- Make sure the categories and metadata for your book are correct.
- Leave enough time for the price change to take affect otherwise BookBub will not run the ad.
So what do you think WG2E-Land? Any questions?
Love By Design – Ebook and Print http://amzn.com/B005U83XYW
Playing For Keeps – Ebook and Print http://amzn.com/B0063KJIGI