Happy Sunday, WG2E-Land!
Over the last couple of months, I’ve talked about how I’ve used Ebook Gifting to grow my readership both deeper and wider.
I believe in this approach so much that I based the creation of our sister site – The RG2E – on this guiding principle.
I’ve let you know how delighted readers are to receive Ebook Gifts:
And, I’ve now opened up The RG2E so that our Featured Authors can do their own Ebook Gifting:
So, How Do You Ebook Gift (across all platforms)?
First, let me make the distinction between my First One is On Me (FREE Ebooks) Approach and Ebook Gifting…because there’s a huge difference!
Ebook Gifting is when you use each platform’s Gifting Feature to literally buy your Ebook for a reader. In other words, you pay for the Ebook to be emailed to the recipient.
I’ve talked a ton about my love of Ebook Gifting! I use Ebook Gifting especially when I launch each new book (as I talked about yesterday) because it’s a great way to treat readers, and it counts towards your sales since you’re actually buying the book. It can boost your sales rankings just like any other sales do, and you get part of your investment back in the royalties you earn off of each sale/Ebook Gift.
Okay then…here are The How-To’s of Ebook Gifting (by platform)…using my most recent release – STUCK WITH A STIFF – as the example:
For Amazon Kindle:
Go to your book’s Amazon Page and in the right sidebar, under the “Buy Now with 1-Click” button, you’ll see a button that reads “Give as a Gift.” That takes you to a screen where you enter the email address of your recipient, choose the delivery date you want the book sent, enter the recipient’s name, your name, and type in a message to send with the Kindle file. You can then preview the email and see the cute little ribbon and bow-wrapped message your recipient gets with the download instructions for the Ebook file you’re gifting to them.
That’s it! That’s all there is to it! Once your recipient downloads the Ebook file, then you’ll see the credit for the sale in your sales reports. You can also verify your gift has been received in your Amazon Order screens.
For Barnes and Noble Nook:
Go to your book’s Nook Page, click on the area beneath the “Buy Now” button that says “Buy as Gift.” (It has a little gift box icon next to it.) That takes you to a rather awkward and slow-moving screen that has you enter the recipient’s email address and name, your name and any message you’d like sent in their little graphic card that accompanies the Nook file. Unlike on Amazon, I don’t think you can choose the delivery date for a Nook Ebook Gift. It goes as soon as you buy it.
Also, on your Pubit Sales Reports, it will note for you which sales were Ebook Gifts so you can track those if you’d like.
Go to your book’s Kobo Page, and choose the “Send as Gift” button, which takes you to a screen that again, like those above, has you enter the recipient’s email and name, your name and any message you’d like to send with the Kobo Gift File. You can choose future dates for Kobo Ebook Gifting, just like on Amazon.
Go to your book’s Smashwords Page, and choose the “Give as a Gift” button. Then enter the recipient’s email and name. I don’t think you can choose a delivery date for Smashwords, and if I remember right, there’s no personalized graphic gift card message.
***Note: Ebook Gifting on Smashwords is NOT the same as issuing a Smashwords Coupon Code. With the Coupon Codes, you generate a Coupon Code that a reader can then enter during checkout giving them so much off the purchase price or making the book Free for a limited time. But those coupon code transactions don’t count toward your sales. Although, if your funds are limited, this is a great way to treat readers. That said, anything you either Gift or Coupon Code via Smashwords has to be side-loaded by your readers onto their Ereading devices, which is a pain in the butt. For that reason, I would suggest you use the Ebook Gifting features directly on all the other platforms, and only use Smashwords if the reader asked for that platform.
Regarding other Ereader platforms (iTunes, Sony, Diesel, etc.):
I believe you can use iTunes gift cards for downloading iTunes books. But it doesn’t look like you can Ebook Gift using Sony or Diesel. I use Smashwords for treating those peeps.
Okay…those are the basics of Ebook Gifting.
Now then…let’s see…what else can I tell you?
1. For all of you superfab International Peeps, I’ve been told you CAN Ebook Gift from the Amazon US store, but not from the satellite stores. Meaning, for example, if you’re an Amazon UK Author, you can’t Ebook Gift from Amazon UK to your Amazon US readers, but there appears to be a way you can Ebook Gift from the Amazon US store. If that doesn’t work for you, you can definitely use Smashwords. Also, for RG2E International Featured Authors, you can simply PayPal me the amount you want to Ebook Gift, and I’ll send out the Ebook Gifts for you in your name with whatever message you’d like me to put on your gift cards.
2. You need your recipient’s email address to Ebook Gift on all platforms. What that will mean for your RG2E Featured Author Days is that I’ll email you with the email addresses of all of your recipients, and you can then do your own Ebook Gifting.
3. In my experience, it takes, on average on Amazon, about 10-15 Ebook Gifts in a day to see any sort of significant increase in your sales rankings. Less than that on Nook because their volume is less anyway. But, that said, that’s not the primary reason you want to use Ebook Gifting. Each Gift you treat a reader with is a wonderful way to build your readership deeper and wider.
Okay, It’s Your Turn, WG2E-Land: What other How-To questions do you have when it comes to Ebook Gifting?
The Best of Ebook Gifting Wishes — D. D. Scott