Happy Sunday, WG2E-Land!
Several times over the past few weeks, I’ve read in your fabulous comments how disheartened many of you are when you try advice and examples you’re given here on The WG2E, and you don’t see an overnight change in your Ebook Sales. Or, you do in fact see an immediate bump in sales but that only lasts a day or two, and then you cycle down again.
I wanted to take a moment and let you know that none of these promotional and marketing strategies we share with you are designed as life-altering, get-rich quick tools.
Honestly, there ain’t no such thing in this business!
There just ain’t!
In Publishing, Time is Money…but often it’s a long time with money that very slowly begins to increase when evaluating it as a monthly average. And often, it puts you in the red before you come charging back in the black.
***Note: That’s not to say that you won’t have HUGE swings of fast money. For instance, around this past holiday season, I was making between $1,000 and $2,000 per day (going as high as $3,000 per day) on my Boxed Set. Now, I make around $2,000 per month on that product.
Let me give you a few more of my own personal experiences as examples.
And, I’ll start out by saying that, for me, the two years it’s taken me to now be at the level where I’m making over $100,000 per year does seem quick when compared to the 10+ years I traveled the TradiPub Road to Oz without a single dime earned! Hell, I’d spent over $75,000 during that journey without a penny in return!!! Which, btw, I would not advise! LOL!!!
But, two years is still a long shot from being an “overnight” success story!
Here’s the scoop:
1. I Indie Epublished for the first time in August 2010, and I sold 27 books that first month across all platforms and made around $30.00.
2. I dropped my debut release from $2.99 to 99 Cents in February 2011. And then did the same for all of my fiction books in mid-July 2011. So that by August 2011, my one-year anniversary as an Indie Epublished Author, I’d made around $3,602.00.
***Note: Just that single price change took me from an average of between $30 and $200 per month to around $800 per month.
3. In September 2011, I implemented my “First One is On Me” strategy, where my debut release was now FREE on all platforms. (This was prior to KDP Select.) In just a few days, that book – BOOTSCOOTIN’ BLAHNIKS – became the #1 FREE Book on Amazon and soon on Nook too.
***Note: That change took me from making around $800 per month to $2800.00 per month. Yep, that FREE offering gave the sales of my entire backlist a gigantic boost.
4. Holiday Season 2011, I published my first Boxed Set at a $2.99 price point. At the time, there was nothing else like it. No one had 6 books for just $2.99.
***Note: That change took me from around $3000 per month to now over $14,000 per month.
5. For 2012, I’ve focused on connecting with readers and really increasing the number of Ebooks I have on cyber shelves across all platforms. I want readers to buy everything I’ve got…and they are!
***Note: I’m now – all the high and low months taken together – going to earn over $100,000 in 2012. And that’s before my superfab Christmas book comes out with the A-mazing Theresa Ragan!!! Who knows where that will take us!
Each decision then, each marketing tool and/or strategy, over time, has compounded to drastically change my monthly income. But it sure as hell didn’t happen overnight! Even my Boxed Set Bliss took about a month before the $1,000+ per day milestones.
And yes, even after this level of success, even after hitting both Amazon’s Top 100 Bestselling Ebooks List and B&N’s Top 100 Bestselling List too, and having multiple months in the $10,000 to $14,000 range, I’ve still had cycles this summer where I’ve made around $4,000 per month, which still beats my first year all together!
The moral of this post is to hang in there. Let each tool have time on its own to work and then add a new tool with it to get that wonderful compounding effect.
***Final Note: None of this would have worked over the long haul, if I hadn’t been spending most of my time chatting with readers, not fellow writers, but readers while cranking out the next book and the one after that then that and so on.
It’s Your Turn, WG2E-Land: We’d luuuvvv to hear your “overnight success” stories. Also, how long do you let a certain promotion go before you mix it up a bit?
P.S. You can read more about all of this in my Bestselling On-Publishing Book 10 Years and 24 Hours to Indie Epublishing Success.
The Best of Overnight Success Wishes — D. D. Scott