Happy Monday, WG2E-Land!
Over the course of many of our “Writers Making Choices” Interviews, you’ve heard many Indie Epub Authors mention that it’s not just the sales boosts we get from fantabulous blogs like Pixel of Ink and Kindle Nation Daily, but rather the “long tail” of sales that will define us as authors.
But what is the Ebook Sales “Long Tail”?
Is it a dinosaur tail?
Sort of…LOL!…but to show it in Line Graph form versus T-Rex form, it looks something like this…
So let’s look at what comprises this “long tail of sales”:
A. Special Sales “Push” Events like – Kindle Nation Daily Sponsorship the end of January 2011, dropping the price of BOOTSCOOTIN’ BLAHNIKS to 99 Cents from $2.99 in mid-February, each release date for the next D. D. Scott book, hitting Pixel of Ink and Kindle Nation Daily Bargain Book Picks week of April 11, 2011, etc.
B. Monthly Sales Totals of -
Aug 2010 = 20
Sept 2010 = 7
Oct 2010 = 28
Nov 2010 = 27
Dec 2010 = 31
Jan 2011 = 116
Feb 2011 = 125
March 2011 = 188
April 2011 (to date thru 4/24) = 653
Here’s how I envision the making of a Sales Long Tail…you have your Dots on your Line Graph for each (A) Special Sales Push Event…then you connect those dots with your (B) Monthly Sales…and that creates your Sales Long Tail.
The idea of the Sales Long Tail is that you want to continue building your readership to new daily and monthly averages following each Special Event Push you do or achieve.
For example, I’ve gone from selling between 7 – 27 books per month to now selling 27 – 33 per day. So each day, in D. D. Scott-ville, I’m currently ”finding” 27 – 33 new, D. D. Scott readers.
How fantabulously cool is that?!
Ok, It’s Your Turn WG2E-Land: Tell us about your Ebook Sales Long Tails…in other words, how have your sales progressed each month? Are you connecting the dots and building your reader bases in the shape of a Line Graph’s Long Tail?
The Best of WG2E Sales Long Tail Wishes — D. D. Scott