In today’s WG2E Epublishing News Round-Up, we’re talking about Amazon rebranding their Indie Epub tool from Amazon’s DTP (Digital Text Platform) to their new KDP which stands for Kindle Direct Publishing.
So in a nutshell, Amazon DTP is now KDP.
And there are some fabulous blogs out there venturing educated guesses at why the change and what the change could bring.
Here’s the scoop:
In this piece – written by one of my favorite on-Kindle bloggers Bufo Calvin – it’s mentioned that since a major rebranding effort like this one takes a few big bucks, there must be some major big reasons for the change.
Calvin suggests that perhaps the following may be the reasons:
1. Amazon added “Kindle” to the name b/c the Kindle as an Ereader and now as the Go-To Indie Epublishing Meca is a brand CEO Jeff Bezos and company no longer fears is a brand that won’t be recognized.
***Heck, for many people, not in the business, they think all E-readers are called Kindle and that if you’re an Indie Epubbed Author that means you’re published on Kindle.
2. Amazon took off “Digital” and replaced it with “Direct”, says Calvin, to perhaps help persuade writers considering the Indie Epub route via Amazon that you don’t have to be a Techno Brainiac to publish your books using Amazon’s service. Also, in the same spirit, Amazon may have taken out the word “Platform”, a very techie concept.
3. But here’s the super cool guesstimate Calvin presented…perhaps by removing the word “Text” from their acronym, Amazon is preparing for the reality that someday very soon, we won’t be using our Kindles just for reading. By renaming their service to KDP – Kindle Direct Publishing – that leaves the door open for publishing much more than books (i.e. text content) – so how ’bout music, videos/movies, TV, etc.
***Ooooo and that means…maybe a new Kindle Tablet too!!! Look-out iPad!!!
Wayyy cool possibilities with this Amazon rebranding…right?
Here’s another one of my favorite on-Kindle Blogs that covered this story:
So what do y’all think?
What does it mean that Amazon DTP is now KDP?
The Best of The WG2E Epublishing News Round-Up Wishes — D. D. Scott