Happy Weekend, WG2E-Land!
In my 2012 Indie Epublishing Predictions, I asked the question “What If…Apple Buys Barnes & Noble”.
I was close to nailing it, but not totally right.
It wasn’t Apple that was going to step in to save Barnes & Noble…
It ended up being the other software giant…
And no, this partnership isn’t going to be about Microsoft competing with Amazon and beginning to sell everything from B&N Nook Books to vacuum cleaners and redneck wine glasses like Amazon does (but I did just buy a set of these superfab glasses, btw )
This partnership is specifically between Microsoft and Nook, although it does appear that the former may have input reserved in their agreement to at some point figure into, in some way, the Barnes & Noble brick-and-mortar stores too.
Here are two terrific articles from Digital Book World to catch you up to speed on this latest industry development…and it’s a HUGE game-changer:
And a third piece from Slash Gear:
What I luuuvvv about this new Microsoft-Barnes&Noble Partnership is that it is an excellent example of why going Exclusive anywhere right now is not good for Indie Epub Authors, and all authors for that matter, whose goals are to grow our readerships as wide, deep and high as possible!!!
Case in point, I am now selling more Ebooks on what I call all my channels – so Nook, Sony, Kobo, Apple, Diesel and Smashwords – than I am on Amazon, and I’m still selling very well on Amazon, despite a substantial drop because I chose not to go with KDP Select.
There are many weeks now that my Nook sales alone beat my Amazon sales.
And with this new partnership in the works, I expect that ratio to continue to increase.
I do think that Microsoft will give Apple a run for its money in the tablet war, and they’ll use Nook as the device to change the game!
Wow…does that sure mean a shot at another level of visibility for us as Indie Epub Authors.
Oh, and yes, Microsoft has already said they will be taking Nook international! So WooHooos all-around for all our International WG2E Indie Epub Author Peeps and all of us stateside too!!!
And Microsoft truly gets the power of Ereading, arguably something Apple never has. Check out what Microsoft President Andy Lees said in his webcast about the partnership:
“We are on the cusp of a digital reading revolution” and “technology will enable people to engage with content in new ways.”
To start with, Lees offered that a Nook Reading Application will be included in Windows 8.
Not a bad start, right?
Industry stats now suggest that Amazon has about 66% of the Ebook market, with Barnes & Noble second at around 27% and Apple picking up third place with 10%.
That ain’t gonna be the numbers for long…
It’s also very interesting to me that we’ve now got the Device Makers outside of Amazon (B&N Nook and Kobo) partnering with leading technology and e-tail giants like Microsoft and Japan’s Rakuten. And Amazon has created their own E-tail Empire with their Kindle. But…The Big Six are still fighting it and making no moves into these kinds of partnerships.
Their butts are gonna get mighty sunburned the longer they remain like this:
It’s Your Turn, WG2E-Land: What are each of your takes on this turn of events? Where will the Microsoft-Barnes&Noble Partnership lead us as Indie Epub Authors?
The Best of The WG2E’s Indie Epublishing Breaking News Wishes — D. D. Scott