Happy Thursday, WG2E-Land!
Our WG2E Goodreads Guru, Tamara Ward, is back! This time, with Part Two in her series on Goodreads Giveaways.
You can catch Part One here:
Take it away, Tamara…
Is running a Goodreads giveaway of a print copy of your book a good idea? The all-about-books website only allows upcoming and recent (within the last six months) print releases to be given away.
I found that my first Goodreads giveaway boosted exposure for my book much more than it boosted the width of my wallet – which is okay, in my opinion.
About a month ago, I ran a giveaway on Goodreads for one of my new releases. Prior to the giveaway, I had a very successful ebook launch. During and after a free promotion through Kindle Select, the novel made the Amazon bestsellers lists. Though the print book was available during the promotion, only two print books sold. So then I did the Goodreads print book giveaway.
Over the course of about a week, 790 Goodreads members registered for a chance to win one of three paperback copies of my book. Since the giveaway ended, six print books have sold. Yup. Six (6) print books. But I’ve continued to see steady sales of the ebook, and reviews and ratings keep coming in both on Amazon and on Goodreads.
So while I believe the Goodreads giveaway helped me gain exposure for my novel, continuing to build a readership base and perhaps reaching readers who don’t yet have an e-reader, I also do not believe that it’s not translated into hundreds of dollars of profit. But I wasn’t expecting that, anyway.
I saw an enormous spike in Goodreads members adding my book to their to-read lists the day before the contest closed – 174 in one day alone. (Check out the chart graphic, which shows the spike in Goodreads members adding my book to their to-read list).
Will I do a Goodreads print book giveaway again? Possibly, but I’ll do it differently using the suggestions you WG2E-ers offered with part one of this series: to only give away one book at a time, and to list the one-book giveaways continuously so the exposure for the book is stretched.
How to offer your print book for a giveaway on Goodreads:
Step 1: Go to http://www.goodreads.com/giveaway. Click the “list a giveaway” text link on the right. (Those pesky text links on the right hand side of the screen on Goodreads drive me nuts!)
Step 2: Fill in the info for your giveaway, and click the save button.
Step 3: Goodreads will send you a message letting you know your giveaway is good to go. You’ll have the option of adding a Goodreads giveaway widget to your blog or website. And Goodreads also will email you, offering advertising for the giveaway on their site – for a price.
Step 4: Following the end of the giveaway, Goodreads will message you the names of the giveaway winners and their addresses. Make sure, after you visit the post office, that you return to your author dashboard and let Goodreads know that your print books were mailed.
Your turn, WG2E-Land! Anything you’d like to say about print or e-book giveaways?
The Best of The WG2E Goodreads Guru’s Wishes — Tamara Ward
Tamara Ward is an Amazon Bestselling Romantic Suspense and Mystery Author. Storm Surge, the first novel in the Jonie Waters mystery series, released in 2011. Tamara is also a proud member of our WG2E Family.