No, this isn’t Fifty Shades of WG2E… sorry!
Recently, when I asked what the biggest challenge was in self-publishing, many of you answered finding the time to do marketing and promotion. It’s something I struggle with myself, so I thought I’d share some tips and tricks I’ve found helpful, as well as asking you to share yours.
I’m in the fortunate position of having writing as my day job, but it can still be a battle to find the time to hit up all the social networks. I’m conscious of the fact that if I don’t write, there won’t be any book to promote, so I always make sure to reach my word target before really diving into the highly absorbing world of the Internet.
If I have a really busy day, I make a schedule with ten- to twenty-minutes slots for each social media network, ticking them off as I go along: Twitter, Facebook, blogging, Wattpad, and Pinterest. For me, the most important thing is maintaining a consistent presence, even if it is only in short blocks of time throughout the day. I always try my utmost to respond to tweets and comments, as I believe the key is interaction — not in posting scheduled tweet after scheduled tweet with endless numbers of hash-tags. (I’m dubious as to their efficacy, to be honest. Often, when I click on the Amazon link out of interest, the ranking indicates the avalanche of promotion hasn’t worked very well.) A targeted, personalised approach can save time and be much more effective.
A typical day for me goes something like this:
6:30 a.m. – Coffee and browsing Facebook, reading blogs, Tweeting
7 a.m. – At desk, writing
9 a.m. – Quick duck into Twitter and toast break (highlight of my day – no joke!)
9:30 a.m. – Back to the desk, writing
12 p.m. – Lunch break
1 p.m. – Finishing writing target for the day, blogging, tweeting, Facebooking, responding to emails, and visiting forums.
4 p.m. – Wine o’clock! (What can I say, I like my wine pre-dinner).
How do you balance writing with social media and promotion? Any tips and tricks to share?