Recently, I was asked how you know you’ve ‘made it’ when you’re an indie author. Is it the number of copies sold? Amount of money earned? When an agent comes calling, or when you grab a traditional publisher’s attention?
Generally, I’ve seen success determined in terms of numbers of copies sold. However, it strikes me that – like anything in life – different writers have different goals. Some might lower their prices to reach more readers, while others may be more focused on income. Just hitting ‘publish’ and putting the e-book out there could be an author’s end-goal, too . . . or getting their head around learning to create covers, formatting, and all the other technical issues e-publishing entails.
Defining your own goals and critical outcomes before you publish is critical, I believe. Once your book is out there, it’s all too easy to become caught up in the angst of comparing yourself to other (often better selling!) authors, negating any sense of pride and accomplishment you should have in what you’ve done. It’s been a hard lesson, but I’ve learned that every book and every author is different, and it’s almost impossible to compare apples to apples. Take time to pat yourself on the back if you reach your goal, and to sit back and reflect if you haven’t. By focusing on the things you can control, you’ll be a much happier author!
How do you define success for you?