Bless You, WG2E-Land Peeps!
Because after you read this post, you’ll be dealing with a bunch of SNEEZERS!
Okay…for the record, not exactly the tissue-needing kind of Sneezers.
But sort of.
Here’s the scoop…
As I’ve mentioned a bunch here on The WG2E, I’m way waaay into Seth Godin’s A-mazing book
One of the concepts Godin teaches in the book is that if you want your product to “go viral”, you’ve got to find Sneezers!
In other words, adapting this philosophy to our Indie Epub World, we’ve got to find Readers who will “sneeze”/talk about our books and us all over the place.
Makes brilliant sense, right?
Sneezers are the peeps who build the “buzz” about us and our books too.
They want our books, and they’ll share the scoop about them.
Our job then as Indie Epub Authors is to find the Readers who are most likely to sneeze about our books.
One way to do this, Godin teaches, is by targeting markets that are full of “otaku”. Otaku is a Japanese word meaning passion at a level just beneath obsession…so for us, that could be “fans” of say the genre we write or fans of the Ereader platforms our books are on (i.e. Kindle, Nook, Sony, Kobo and iPad).
***Note: This is exactly why our new adventure The RG2E – The Reader’s Guide to Epublishing – will work! We’re creating a destination site where Readers full of otaku for all-things Ereading can hang.
Finding Sneezers is also one of the reasons why our Author and Book Blurbs are sooo damn important!
Godin says to think of your product’s slogan as your Sneezer’s script.
Meaning, you want to make it very easy for your Sneezers to talk about you and your books.
Let me give you some examples…
My Author Slogan:
D. D. Scott’s books are all about Sexy, Sassy, Smart Career-driven Women and the Men Who Complete Them
High-Concept “Slogans”/Blurbs for my Books:
Think Sex and The City meets Urban Cowboy
STOMPIN’ ON STETSONS
Think Hell’s Kitchen mixed with Meet The Fockers
BUCKLES ME BABY
Think paparazzi-hell and Ponzi-scheme fall-out meet home-shopping and Babies “R” Us
Think The Rachel Zoe Project meets Bond, James Bond and a Madoff-style, Ponzi-scheming King.
Think Will and Kate gone Bond, James Bond…and the blue-hair version of Charlie’s Angels too…Under the Tuscan Sun.
For Fluid Fulfillment, think Victoria’s Secret meets Kill Bill.
I’ve made it very easy for my Sneezers to talk about my author brand and each of my books too!
“The Boring Slot is already filled.”
That said, if we want to find more readers, we’ve got to give them something superfab and easy to sneeze about!!!
It’s Your Turn, WG2E-Land: How and where are you finding Sneezers? And what are you giving them to Sneeze about?
The Best of WG2E and RG2E Sneezing Wishes — D. D. Scott