As many of you know, I’ve decided not to go Amazon’s KDP Select route (where you go Exclusive with them for a three-month period). And yes, overall my sales on Amazon are down when compared to the pre-Select period.
That said, my sales across all the other platforms I’m on (because I didn’t go Exclusive) are skyrocketing! Which means, cheers all-around to Nook, Kobo, Sony, iTunes, Smashwords and more! I’ve even hit Baker & Taylor’s Blio for the first time via Smashwords, which I believe is one of their library feeders.
The Real Numbers: Amazon now makes up only 40% of my monthly sales. A little over 60% of my sales come from all the other channels combined, with Nook alone beating Amazon almost every month.
Even though Nook is huge for me, I also chose not to use their KDP Select equivalent – Nook First, a one-month exclusive gig.
Here’s my reasoning…
Besides the advantage of staying on all platforms to continue to build readerships from every retailer readers use, I also don’t have to worry about telling a reader “oops…sorry…you can’t read that one on your Nook or Sony or Kobo for another three months” or “on your Kindle for a month (if using Nook First).”
In addition, just yesterday, while catching up on reading a few blogs, I realized another very important downside to Exclusivity.
When you’re Exclusive to a platform, potential readers have to find/discover you not just once, but at least twice!
Here’s what I mean by that…
Yesterday I read a fabulous blog series (three blogs) on an author I’d love to try. BUT…he’s exclusive on Nook till November 1st. Mind you, by the time I read about him and his book, I’ve only got about three weeks to wait. BUT…there are too many other books that I can one-click-buy now, and I’ll basically forget about this one.
I no longer keep a To Be Read List because with Ebooks there’s just sooo much to choose from that I don’t worry anymore about running out of books to read. And even if I did, I’m not going to take the time to record when a book is going to be available for my Kindle.
That author lost me as a reader…UNLESS…he gets my attention at least a second time, after his book is on Kindle.
It’s hard enough to get readers to find/discover you once…let alone twice or more!!!
When making these kinds of decisions, I always try to think like a reader. If they win, you’ve got a higher shot at winning too!
Maybe I am losing potential money (because of the huge sales you can get during these exclusive periods), but I’m not losing readers across all other platforms. My goal is to get as many readers as I can across as many platforms as I can.
It’s Your Turn, WG2E-Land: What are your thoughts on this? What do you do, as a reader, when a book you want by an author you’ve been wanting to try isn’t available for your chosen Ereading Platform? Do you keep track of that product and when it will be available or do you move on to another book and author, only to go back to the former if you find/discover them again? Do you think this is a big deal when it comes to Discoverability?
The Best of Discoverability Wishes — D. D. Scott
D. D. Scott is an Amazon and Barnes and Noble Top 100 Bestselling Romantic Comedy and Humorous Mystery Author. She’s also a Writer’s Go-To-Gal for Muse Therapy and Indie Epublishing, the Co-Founder of The WG2E – The Writer’s Guide to E-Publishing, and the Founder of The RG2E – The Reader’s Guide to E-publishing. You can get all the scoop on her, her books, her Online Classes and Live Workshops, plus juicy tidbits too from her new cyber home…D. D. Scott-ville.