Happy Monday, WG2E-Land!
As I’m preparing my 2013 Production Schedule (which I send to my entire team – cover designer, editor, and format guru – in November of each year), I’m taking a look back at my previous plans to see which ideas and strategies have really worked to increase my readership.
What I’m seeing is that there’s one particular strategy that right now is really, REALLY working to increase my readership in new and exciting social circles. (Beyond and above what I’ve given you in 10 Years and 24 Hours to Indie Epublishing Success…) And that is:
Writing in New Genres, including New Story Elements and Categories
Basically, what I’m doing is thinking of my cyber shelf as one of those old pull-out drawer systems that you used to find in libraries, and which are now the heart of any online “search” system:
My goal is to have a book or two in as many “drawers” (which are categories in the online world) as I can, knowing those drawers are now organized by category and story element tags. The more drawers/categories I’m in, the more readers will find/discover me.
Here’s an example from this past week:
I released THE ROYAL DIGS – Cozy Cash Mystery #4. My Cozy Cash Mystery Series is at heart a humorous mystery series. But, that said, as I’ve blogged about before, I include a new social commentary element in each one. Here’s the scoop on that:
For THE ROYAL DIGS, I asked the story question: What if a Drag Queen determined the U. S. Presidential Election?
Think RuPaul as The Godfather of Wall Street
Within five days of The Royal Digs’ release, it hit the Top 20 Amazon books in Political Humor and Elections, where it still remains, as of this writing, and it also hit the Amazon Hot New Releases List in three political categories. WooHooo!!!
What’s significant about this is that this is my first appearance in any of the “Political” Lists…which, ohhh yeahhh, gives me DISCOVERABILITY in entirely new readership bases. I’ve tapped into a whole new crowd of readers.
In the two years that I’ve now been an Indie Epublished Author (since August 2010), I’ve written in the following genres and sub-genres:
Holiday-Themed (Winter, Valentines, Spring, Summer, Halloween, Christmas)
I’ve also explored the following story elements, which I can then categorize for each book when I upload it:
country line dancing/bootscootin’
pastry chefs and cooking
family and parenting/having twins
the gem trade/blood diamonds and stones
the Italian mob
derivative trading/banking/ hedge funds
fashion sweat shops in Italy
on-writing (creativity and genius)
on-writing (self-publishing/indie epublishing/internet selling)
witches and spell-casting
For 2013, I’ll be adding additional categories, such as:
eco-friendly/environmental well-being/living green
occult/pagan and wiccan
and many more to be announced
I then “search” for peeps who love these kinds of topics and elements in all of my social networks – i.e. Facebook, Twitter, Pinterest, Goodreads, etc. When you share common interests with a group of people, that’s an immediate “in” to their worlds. It’s a chance for them to get to know you, like you and perhaps find your books.
It’s Your Turn, WG2E-Land: How are you using Genres, Story Elements and Categorization to Reach New Readers? If you haven’t done this yet, will you be trying it in 2013?
The Best of Discoverability and Reaching Readers Wishes — D. D. Scott
D. D. Scott is an Amazon and Barnes and Noble Top 100 Bestselling Romantic Comedy and Humorous Mystery Author. She’s also a Writer’s Go-To-Gal for Muse Therapy and Indie Epublishing, the Co-Founder of The WG2E- The Writer’s Guide to E-Publishing, and the Founder of The RG2E – The Reader’s Guide to E-publishing. You can get all the scoop on her, her books, her Online Classes and Live Workshops, plus juicy tidbits too from her new cyber home…D. D. Scott-ville.