Happy Monday, WG2E-Land!
Can y’all believe we’re less than one week away from welcoming in 2012?!
And that got me to thinking…
Indie Epublishing 2012…What Will It Mean for Indie Epub Authors?
First, let me set the scene…
One year ago today – so December 26, 2010 – I had Indie Epubbed/Self-Published my first 3 Ebooks, and I was selling a whopping 27 copies per month…across all platforms (Kindle, Nook, Sony, Kobo, iPad and Smashwords)!!!
Today – December 26, 2011 – I’m selling over 10,000 Ebooks per month across all platforms, am both an Amazon and Barnes & Noble Top 100 Bestselling Author and a two-time Amazon Movers & Shakers List Author!!! I’ve published 10 books and will add 16 more in 2012. My reader base is well over 100,000 readers strong (if you count the 75,000 peeps who’ve now downloaded the book that’s Free and started it all for me BOOTSCOOTIN’ BLAHNIKS). I’ve sold over 40,000 Ebooks!!! And my royalties for just December 2011 alone will be over $10,000!!!
I’m not saying any of this to brag…not at all!
This is simply an example, my personal example, of what just 1 year can mean to an Indie Epub Author!
It shows the massive growth potential in an Indie Epub Author Career. It shows that our reader bases have the potential to grow beyond our wildest plans and expectations! And it shows that there’s still a huge, untapped reader base out there.
In 2012, the BIG QUESTION WILL BE…
HOW DO WE REACH READERS?
That to me is the question I’m asking the crystal ball…
And the question on which I’m basing my 2012 Indie Epublishing Predictions.
So what are my predictions?
Let’s take a look:
1. Our readers will increasingly be looking to Subscription-Style Services – whether through library systems or Online Giants like The Zon (Amazon) – in which they’ll pay so much per month or per year to download a certain number or unlimited number of Ebooks to a variety of Ereaders, Tablets, and Smart Phones.
***I think this is where Amazon’s new KDP Select Program is headed. With this initial round of sub-ins, you’ve got a real-live Beta Test to gauge the interests – of both Indie Epub Authors and Readers – in a subscription-style service. I do think, for the record, that 90% plus of the authors in these services will NOT make decent money (enough to make a full-time career of writing-for-publication), provided the pay-outs stay in the Pool-type plans…but more on that in another post.
2. Readers will also increase their dependence on such superfab Ereader-Centric Blogs as Ereader News Today (ENT), Cheap e-Reads, Pixel of Ink, Kindle Nation Daily, etc. to hand-pick the top reads for them. And not just the blogs themselves, but their corresponding Facebook and Twitter Feeds too. When you’ve got over 100,000 readers “Liking” your Facebook Page and hangin’ there day-in day-out (as does ENT), we, as authors need to be hangin’ there too!!!
3. Readers will continue to search out and learn to expect new authors to offer them a D. D. Scott-style “the first one is on me” type deal where you treat them to a Free book first, to convince them to later spend money on your books and/or choose your books in their subscription services.
4. Readers will flock to those authors who they feel they “know”, thanks to social media outlets like Facebook and Twitter. So Getting-to-Know Readers will be a huge key.
5. Exclusivity will be a huge, HUGE issue in each author’s ability to reach readers. Can readers find you and your books across all platforms and on all the Ereading Devices of their choosing? OR Are your books exclusive to one particular store?
***For example, as an Indie Epub Author, if you’ve chosen to go the KDP Select route, you must remove your Select Program books from all other venues, including selling them on your own websites. Also, I believe many of the Amazon Imprint contracts are exclusives as well.
6. Which Ereading Devices will shake down to be “the” Ereading Devices of choice will be very important scoop. And how does that affect us as Indie Epub Authors is something we’ve got to monitor closely.
***For example, “What If” Kobo being bought by a huge Japanese company and now being sold in a huge UK grocery chain takes it to a major role-playing position on the international market, but you can’t sell on Kobo because you’re an Amazon Exclusive Author? “What If” Barnes & Noble is sold…what happens to Nook? ”What If” Apple were to buy Nook’s library and integrate it into their iBooks or do away with iBooks and just be iNook?
7. The Big Six TradiPubs will either drop their Ebook Prices and begin their own Subscriptions Services (using their authors’ backlists) or shut their doors…yep…I’m predicting they’re done. If they don’t do something innovative and drastic, they’re done!!! That said, it might take ‘em a few more years to run out of their multi-media, big corp. cash reserves, but for all intents and purposes, they’ll no longer be able to compete. Readers will go elsewhere at an even more alarming rate than they are now!!!
8. Indie Epub Authors will continue to come up with innovative ways to Collaborate to tap into each other’s reader bases…whether with Anthologies, their own Subscription Services, joint marketing, or a few other interesting concepts I’ll be revealing very soon!!!
Okay…that gives us some superfab fun and interesting conversations to have…and yes, I will be posting in full on each of these issues to kick-off 2012.
My Buzz Words for Indie Epublishing 2012 are:
*** Subscription Services
*** Ereader-centric Blogs
***TradiPub /Big Six Backlists
And to jump start our conversations regarding all-things-Indie-Epublishing-2012, mark your calendars now to join us for our first ever WG2E Live Chat on the first Wednesday of 2012 – January 4th!!! The WG2E’s own A-mazing Scott Nicholson and I will be hosting this one-of-a-kind WG2E Signature Event on our WG2E Facebook Page at 8 PM EST!!! It’s your chance to chat live with us about what our Indie Epublishing Future holds!!!
Speaking of Scott Nicholson, check-out his scoop on what the new year means to him…
And in the mean time, let’s start identifying 2012 Indie Epublishing Issues now…
It’s Your Turn WG2E-Land: What do you think the major Indie Epublishing Issues of 2012 will be?
The Best of The WG2E 2012 Wishes — D. D. Scott