Happy Monday, WG2E-Land!
Once upon a time, in my past life, I was a philanthropic queen, and by that I mean, I spent a helluva ton of time sitting on the boards of many philanthropic foundations and agencies as well as chairing their fundraising events.
One year, The United Way, one of the Boards I served on for my local community, sent Board Members to a seminar on “Using Signature Events to Fundraise”.
It was one of those Oprah-style Aha Moments that I’ve literally used the rest of my life in all kinds of interesting and superfab fun ways…and yes, I’ve now adapted this technique to Find New Readers Too!!!
First, let me give you an example of a Signature Event…
For the United Way, we hosted a professional circus each and every year to kick-off that year’s fundraising campaign. All of our area business leaders and professionals, and the agencies the United Way funded, counted on this one event each year to boost our fundraising to soaring heights right outta the box for that year’s campaign via this one-day, superfab fun, high-profile event!
Why was this a Signature Event?
Because everyone in the community began to associate the circus with the kick-off of the United Way campaign.
Now…how can this concept of a Signature Event work to first build-up then sustain your Author Brand?
Let me show you…
My D. D. Scott Brand is “Sexy Sassy Smart Stories…where it’s all about sexy, sassy, smart career-driven women and the men who complete them”.
For the Sassy-Smart/Smart-Ass part of my brand…
Many of you know I collect Bitchy Signs, especially those of you who are part of my Muse Therapy Online Community.
Now then…last week, I took this a step further and launched what I’m calling…
TOASTIN’ WITH TUDE
An hour-long event on Facebook, which I’m going to host one evening a month, where all my Facebook Friends can join me in posting our latest Bitchy Sign Faves!!!
How superfab fun is this?! And what a great way to extend my Sexy Sassy Smart (should be Smart-Ass) Brand with these little gems…
TOASTIN’ WITH TUDE is now a Signature Event!
An event all my peeps will look forward to each and every month and a regular platform on which I can let ‘em all know what’s new in D. D. Scott-ville too…meaning new releases, achievements and all the latest scoop!
Now then…Signature Events don’t have to be this formal – in that they have a certain date and time and location.
For example, here are some informal events that have now become Signature Events:
1. Each and every morning I toast all my Facebook and Twitter Peeps with my first cup of coffee. We often tell each other what flavor of coffee and what kinda mug too!
2. Super T Tonya Kappes often posts her fave quotes on Facebook and Twitter
3. I give you all the latest on my BFFs Buckley and Siggy…yep, my two dogs!
***Note: I’m tellin’ ya, if you want to increase your Klout score, your overall social impact, and reader base, just post on your pets or on Bitchy Signs too…oh…and cocktails also! LOL! But actually, I’m not joking! This LOL, awe-shucks stuff totally works to connect you in wonderful ways to readers and potential readers too!!!***
4. I do Happy Hour with my Peeps several times a week on both Facebook and Twitter! And to take that a step further, since all my Bootscootin’ and Cozy Cash Mystery Characters luuuvvv their cocktails, tomorrow I’ll be kicking-off another Signature Event on my website, as part of my promo for our MADNESS UNDER THE MISTLETOE Christmas Anthology. This Event will feature a new martini I discovered in Nashville called “Under The Mistletoe”…it even has crushed candy canes around the rim!!!
Are you beginning to see how all these superfab fun Signature Events can build-up and sustain your Author Brand?
It’s Your Turn, WG2E-Land: What kinds of Signature Events are you doing? Or let’s brainstorm some for you, your brand and your books…
The Best of The WG2E Signature Event Wishes — D. D. Scott