Indie Epublishing: Using Signature Events to Find Readers

Happy Monday, WG2E-Land!

Once upon a time, in my past life, I was a philanthropic queen, and by that I mean, I spent a helluva ton of time sitting on the boards of many philanthropic foundations and agencies as well as chairing their fundraising events.

One year, The United Way, one of the Boards I served on for my local community, sent Board Members to a seminar on “Using Signature Events to Fundraise”.

It was one of those Oprah-style Aha Moments that I’ve literally used the rest of my life in all kinds of interesting and superfab fun ways…and yes, I’ve now adapted this technique to Find New Readers Too!!!

First, let me give you an example of a Signature Event

For the United Way, we hosted a professional circus each and every year to kick-off that year’s fundraising campaign.  All of our area business leaders and professionals, and the agencies the United Way funded, counted on this one event each year to boost our fundraising to soaring heights right outta the box for that year’s campaign via this one-day, superfab fun, high-profile event!

Why was this a Signature Event?

Because everyone in the community began to associate the circus with the kick-off of the United Way campaign.

Now…how can this concept of a Signature Event work to first build-up then sustain your Author Brand?

Let me show you…

My D. D. Scott Brand is “Sexy Sassy Smart Stories…where it’s all about sexy, sassy, smart career-driven women and the men who complete them”.

For the Sassy-Smart/Smart-Ass part of my brand…

Many of you know I collect Bitchy Signs, especially those of you who are part of my Muse Therapy Online Community.

I even created a special page on my new D. D. Scott-ville cyber home where I put-up my latest Bitchy Sign Faves.

Now then…last week, I took this a step further and launched what I’m calling…


An hour-long event on Facebook, which I’m going to host one evening a month, where all my Facebook Friends can join me in posting our latest Bitchy Sign Faves!!!

How superfab fun is this?!  And what a great way to extend my Sexy Sassy Smart (should be Smart-Ass) Brand with these little gems…

TOASTIN’ WITH TUDE is now a Signature Event!

An event all my peeps will look forward to each and every month and a regular platform on which I can let ‘em all know what’s new in D. D. Scott-ville too…meaning new releases, achievements and all the latest scoop!

Now then…Signature Events don’t have to be this formal – in that they have a certain date and time and location.

For example, here are some informal events that have now become Signature Events:

1.  Each and every morning I toast all my Facebook and Twitter Peeps with my first cup of coffee. We often tell each other what flavor of coffee and what kinda mug too!

2.  Super T Tonya Kappes often posts her fave quotes on Facebook and Twitter

3.  I give you all the latest on my BFFs Buckley and Siggy…yep, my two dogs!

***Note: I’m tellin’ ya, if you want to increase your Klout score, your overall social impact, and reader base, just post on your pets or on Bitchy Signs too…oh…and cocktails also!  LOL!  But actually, I’m not joking!  This LOL, awe-shucks stuff totally works to connect you in wonderful ways to readers and potential readers too!!!***

4.  I do Happy Hour with my Peeps several times a week on both Facebook and Twitter!  And to take that a step further, since all my Bootscootin’ and Cozy Cash Mystery Characters luuuvvv their cocktails, tomorrow I’ll be kicking-off another Signature Event on my website, as part of my promo for our MADNESS UNDER THE MISTLETOE Christmas Anthology. This Event will feature a new martini I discovered in Nashville called “Under The Mistletoe”…it even has crushed candy canes around the rim!!!

Are you beginning to see how all these superfab fun Signature Events can build-up and sustain your Author Brand?

It’s Your Turn, WG2E-Land:  What kinds of Signature Events are you doing? Or let’s brainstorm some for you, your brand and your books…

The Best of The WG2E Signature Event Wishes — D. D. Scott

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  1. Jeanne says:

    How clever is that!!! Fun ways to keep your readers with you!!! I love all of your funny signs!

    • D. D. Scott says:

      Thanks bunches, Jeanne!

      And now many of my readers are the ones who send me the signs! I just got one via email this morning!!!

      Now that is some serious community-building, and I luuuvvv that!!!

  2. Lois Lavrisa says:

    Way to go DD! Love your ideas:)

    • D. D. Scott says:

      Thanks sooo much, Lois!

      I can’t wait to see what y’all do with these ideas! The superfab cool thing is you can give each of these ideas your very own twist and use ‘em to build your reader bases too!!!

  3. Julie Day says:

    I was thinking of doing a book launch in December for my ebook now out. Now I am wondering how I can make it into a signature event for each ebook. Might have to do with magic, as most of my books have magical elements to them. Any ideas?

    • D. D. Scott says:

      Luuuvvv the magic element, Julie!

      How ’bout magic tricks? You could share a magic trick how-to…if that relates to your book. Or share superfab YouTube videos dealing with magic.

      Perhaps Google jokes regarding magic. Or if your magic is on the dark side, Google things on that too.

      How’s that for starters?

  4. Tonya Kappes says:

    Fun, fun, fun post! Monthly happy hour sounds like a fab time! I’ve always relied on my quotes to get me through the day, no matter what the day brings. I do get a lot of likes and comments on facebook and retweets on twitter, so I continue to use those to help everyone have a happier day!

    • D. D. Scott says:

      And that’s what it’s all about, Super T…finding those special ways to bring “something very you” to all your peeps each day!

      It’s yet another wonderful way to Pay It Forward!

      The thing about all these Signature Events is that they really are about connecting with your peeps on a more personal level. I truly feel like I’m building my very own D. D. Scott-ville community, and that’s what it’s all about to me!

      I luuuvvv to make people laugh and spreading little bits of sassy cheer…and my Signature Events bring that to the social media table each and every well as to everyones’ hearts and homes!

  5. I’ve been a regular coffee toaster with DD in the mornings. :)

    As a former fundraiser myself, I know all about signature events. :) But it’s definitely given me food for thought. With one book out, I’m still working out my brand. It was originally going to be the stories you gossip around the brunch table. “Did so-and-so have her baby?” “How’s so-and-so’s divorce going?” That kind of thing. But I don’t think this particular series captures that.

    But it’s something I will certainly think about. :)

    • D. D. Scott says:

      Cheers to that, Elizabeth!

      And yes, it was such a total Aha Moment for me when I looked at all my Signature Events notes from my philanthropic days and thought “ohhh yeahhh…now that will work for my Author Branding too”!

      I’m now going back through a ton of those notes to find ways to adapt other techniques to our Indie Epub Journey!

  6. Talli Roland says:

    What a great idea, DeeDee. I love how your brain works, and how creative you are! I smile every morning when I see your coffee toast — it’s definitely something I associate with you! I need to kick my brain into high gear now, too. I’ll be posting tomorrow on some other quirky and fun marketing ideas I’ve seen around!

    • D. D. Scott says:

      Awe-shucks, Talli! Trust me though, my brain can be a bit warped at times! LOL!

      It is totally about “association”…one of my fave words, not to mention one helluvan intriguing topic to study. It was always one of my fave concepts to dive into back in my psychology schooling days.

      Quirky-fun marketing works, especially if you can find those perfect little ways to “associate” your brand with your quirky-fun approaches.

      Even if you write darker stuff, making your approach unique and just a wee bit quirky works!!!

      Nothing beats unique!!!

      I can’t wait for your post tomorrow!!!

  7. I wish I was home every morning to join the toast with my tea. :) Someday…

    I’m just getting used to social media, and one thing I’ve started but need to following up on every day is a hashtag I started called #wellcheck, where I share something that went well in my day (or week) and ask others to share something positive, too. But maybe I need to find a more catchy word or phrase. :)

    Thanks for the great ideas, DD. Off to work now!

    • D. D. Scott says:

      Well now that we know you’re there – in spirit – with your tea each morning, we’ll be toastin’ you too, Stacey!

      Ooooo…and I luuuvvv the idea of your “#wellcheck”…I think that is very catchy…and you can sooo use that all over your social media platforms (Facebook, Twitter, blogs/grogs, your website, etc.)

      You could even relate it to something like this (a fun thing I like to do with all my nieces and nephews)…

      Each time they come over to stay with us, we cook a nice meal at home, and all sit around the table sharing something funny or cool or whatever they want to tell us that they’re over the moon about! You could create a Wellcheck Signature Event where all your peeps gather around your “cyber table” and share the best parts of their day. Maybe even use a dining room table as your logo.

      See how all this fits together into one superfab fun and very unique Author Branding package?

  8. Jamie S. says:

    Still trying to hone on this. This is how I have things so far:
    Her books are women’s fiction. Whether historical or contemporary romance they’re chick-lit: creative, lively, saavy women with a splash of swanky attitude thrown in.
    Great, informative post.

    • D. D. Scott says:

      How ’bout this brand twist, Jamie:

      “Savvy women with a splash of swanky attitude”

      Now then…what screams savvy and swanky ‘tude like chick lit-style women?

      You could do quotes from Audrey Hepburn, Gloria Steinem, Diane von Furstenberg, Nora Ephron, etc., along with their images too…

      Does this help you begin the process of creating Signature Events to match your brand?

      • Jamie S. says:

        Yes it does. Just the third paragraph ?? Not sure what you meant.
        I’ve been looking into quotes (in my spare time – lol)

        • D. D. Scott says:

          Let’s see…I’m trying to show you how to make your brand come alive in some visual way…does that make a bit more sense?

          So, using your Signature Events, you can “show” your peeps what it means and/or looks like to be a “savvy woman with a splash of swanky attitude”…show them by posting images and quotes of women who you think have those qualities.

  9. Thanks for the great ideas! You got me to thinking about additional ideas I can use, like favorite Christmas traditions, and activities for grandma/grandpa time with the grandchildren. Here’s to you!

    • D. D. Scott says:

      Atta Girl, Nancy!

      And make sure it’s something you’re passionate about and luuuvvv talkin’ about…that way it doesn’t really feel like it’s adding to your “work” load at all!

      You want these Signature Events to be organic to you as a person and your brand!

      Btw, your brand works best if it’s also organic to who you are as a person or what kinds of things you are predisposed to write about.

      And no, I’m not saying that if you write dark thrillers, then you are an axe-murderer by nature. LOL! I’m saying that if you write dark, then you don’t want a hot pink, chick lit website and sexy sassy smart brand tag-lines and Signature Events that promote high-end shoes. LOL!

  10. As usual, D.D., you are overflowing with exciting and informative ideas. I love the coffee toast idea in the morning. I haven’t seen it. I’ll have to make sure I’m following you and Tonya on Twitter.

    Here’s to a fantastic week with tons of sales (raising my coffee mug to you)!

    • D. D. Scott says:

      And my coffee mug is raised right backatchya, Debra! Cheers to a terrific week ahead for each of us!!!

      You can join my coffee toasts each mornin’ on either Facebook or Twitter!!! We’d luuuvvv to have you!!!

  11. Sarah Ross says:

    I love the ideas! As I read your piece, my mind started churning and thinking of how I could make this concept my own. Of course I couldn’t think of any, but have some thoughts for others:

    I love your idea of coctails, and as a suggestion for you, why don’t you post a contest for people to post pics of them with their coctails or just of one that they’ve made. Create an “album” for all of them and the pic with the most “likes” gets a prize? Just a thought.

    That wouldn’t work for my book since it’s a YA Paranormal, but I have a friend who will host a group chat on Twitter each Thursday during a new episode of The Vampire Diaries. They talk (without spoilers) about the show and what they’re loving, etc. I know there’s a TrueBlood site that does this too. Something like that might work.

    For my Signature Event, I have to keep thinking on it. But I hope these suggestions inspire others!

    • D. D. Scott says:

      Excellent ideas, Sarah, and thanks sooo much for sharing ‘em!!!

      Both Super T and I also do the TV-show based Signature Events!

      I do America’s Got Talent and American Idol and will soon start one for my all-time fave show Castle.

      Super T does Big Brother and a couple others too I think.

      This is a great way to really get to know your readers and bond over shared interests!!!

      You can also often find me Tweeting and Facebook posting to cheer on my Packers! Yep, my readers know I’m a total Cheesehead! I even made a sparkling cheesehead for last year’s Super Bowl and posted pics of me wearing it!!!

      • Sarah Ross says:

        Now see, you had to go and ruin it! LOL. I- as a proud member of Steelers Nation- am not allowed to befriend or even associate with a Cheesehead! ::SMH::

  12. Alicia Street says:

    Another inspiring post, D.D.! I agree with Talli – the way your mind works always puts a smile on my face. You know I luv your Bitchy signs — and as one of your Muse community crew I’m definitely in for the Toastin’ with Tude events!

    This is also great timing for me, since I’m in the launch stage of my Indie journey. You are sooo right about the way animals bring out our hearts and open us up to feel closer. Kristen (who you sent me to) also talks about finding subjects where we can connect easily. You’ve got my gears turning!

    • D. D. Scott says:

      That’s what The WG2E is all about, Alicia…getting each others’ gears turning!!!

      And let me take a moment to shout-out that Alicia and her writing partner DH Roy have just joined our Indie Epublished Author ranks with their debut Indie Epub release


      I just added it to my Kindle queue!!!

      Congrats to u both!!!

      Now then…speaking of a Signature Event for your launch, Alicia and Roy…I’d luuuvv to see a YouTube Video of you both dancing together, since you’re both professional dancers too!!!

      What do you think about that idea?

      And I think each book in this series is dedicated to a different dance style, right? So you and Roy could do a video of a mean tango, a sizzling salsa, a wonderful waltz, etc.

      Or, if not you, dance videos and a page on your site dedicated to your fave dancers!!!

  13. All great ideas, DD, and ideally suited to the chosen genre, too. The bitchy signs are just great!

    • D. D. Scott says:

      Thanks bunches, Mark!

      I have sooo much fun with my readers and these Bitchy Signs, and that’s what it’s all about…having fun with our readers!!!

  14. L.C. Giroux says:

    It’s like this post was written for me! I have been putting together ideas for my brand (Smart, Sexy, Fun) In my other life I’ve been a cosmetics queen, and a fashionista so I have been writing up some short pieces that I could post on Makeup Mondays, Wanton Wed., and Fashion Fridays. Mon. and Fri. are self explanatory, Wanton Wed. would be silly things like fantasy starters or How to turn you significant other in to a Romance Hero.

    Now I just need to feel like I am not yelling into the wilderness. I’ve had amazing success in giving my first book away in the UK (I’m a top 20 in All romance e-books and a top five in my categories but my site doesn’t get tons of traffic and I haven’t done anything with my Facebook page and am just starting with Google +
    Happy to hear any ideas in that area!

    • D. D. Scott says:

      You go, Girl!

      I luuuvvv your ideas, L.C.!

      The best advice I can give you at this point is the famous…Just Do It!!!

      In other words, take your superfab ideas and just run with ‘em on Facebook, Twitter, your website, etc.

      And congrats on your Ridin’ The Free-way Experiment success!!! Well done!!!

  15. What a cool idea! I raise my mug to you! You want to hang for coffee, I’m free anytime! Great post. Thanks for sharing.

    Lisa Mondello

  16. Alison Pensy says:

    DD you crack me up :-) . I just love your enthusiasm and your ideas never cease to amaze. I have an especially lovely “bitchy sign” for tax season… “Your lack of planning does not make it my emergency!” Just love that! LOL!

    • D. D. Scott says:

      Ooooo…that’s a superfab Bitchy Sign, Alison!!!

      Cheers to that one, and hangin’ it up with gusto!!!

      U Go, Girl!

      I’m glad you’re finding some super-sassy ideas here at The WG2E!!!

  17. Matthew Rush says:

    Another great post D.D. Love the bitchy signs.

  18. Great post. Very useful too. You have got nice ideas for us to implement :)

  19. Roger Stelljes says:

    Thanks for all of your tips! I followed your lead and converted my book “Deadly Stillwater” to free after reading your blog. It rocketed to the top in one day and pushed the sales of my other book up too. Thanks again! Roger

    • D. D. Scott says:

      U betchya, Roger!!!

      I’m sooo tickled that my Ridin’ The Free-way Experiment worked for you too!

      Well done!!!

      Nothin’ beats bein’ able to tell readers “the first one is on me”!!!