Happy Weekend, WG2E-Land!
Here’s a question I’m often asked:
How Do You Launch a New Ebook?
First, it’s a ton different than launching a TradiPub Print Book. Why? Because, unlike in the TradiPub Print World, you don’t have just a couple of weeks (literally, no pun intended) to find your reading audience.
As we discuss a bunch here at The WG2E…
An Ebook is Forever
Relatively speaking, it has a shelf-life forever. Yes, we may be required to update file types and covers and even content as platforms advance. But, other than that, your book is there till you remove it. Which means, you’ve got forever to find readers. It’s not a matter of having a limited window before your visibility is over, or worse yet, your product is gone, back in a box, to be shelved in some remote warehouse or shredded to be made into toilet paper (*Note: That’s actually what happens to most print books that are “returned” by stores to the publisher. We end up wiping our…well…you get the picture.)
Okay, so you’ve got a new Ebook, and you’ve got forever to find readers. But…how do you find readers? How do you let them know you’ve got a new Ebook ready for them to enjoy?
Here’s what I do:
1.) I Facebook and Tweet the buy links for each platform as they go live.
Here’s a sample Facebook update:
Happy Weekend, Peeps! I’ve got my first cup of the day ready to toast you! And we’ve got bunches to celebrate today…Stuck with a Stiff – Book One of my new Stuck with a Series with Co-Author David Slegg - is now available on Kindle too! Cheers and Happy Ereading!!! http://amzn.to/U1fGPr Think Castle and Beckett gone-country meet Betty Boop and My Cousin Vinny.
Here’s a sample Tweet:
My latest release – STUCK WITH A STIFF – is now available for all u superfab Nook Peeps too! bit.ly/OdmzJy
2.) I Ebook Gift a ton of copies within the first week of release.
Why? I like to boost my book as high as I can in sales rankings because the higher it ranks right away, the better chance it has of being picked up as a Hot New Release on both Amazon and B&N Nook. And wow does that get you some GREAT sales! My last three fiction releases have all been Hot New Release picks, and I’ve gone on to sell thousands of copies fairly quickly following that kind of early exposure.
***Note: Tomorrow, I’ll teach you how to Ebook Gift on all platforms.
3.) I do fun blogs featuring quirky elements from each new release.
Here are a couple of examples using my latest release – STUCK WITH A STIFF – and the bad ass bovine that’s featured in the book:
4.) I start Kindle Board threads (and Nook Board too) for each new release.
Here are samples of those:
5.) I look for fun multi-author events to participate in, like our very own Beach Book Blast.
That way, I’m pulling in other new reader bases too and adding to my “Also Bought” streams on all platforms.
6.) I direct upload each book to all platforms available.
Which means, at this time, I upload direct to Amazon Kindle (using KDP), B&N Nook (using Nook Pubit), Kobo (using Writing Life), and Smashwords (which gets me to Sony, Diesel, iTunes and libraries as well as on Smashwords itself).
It takes me about a half a day per book to get all the uploading done. I do it all the same day, so none of my readers have to wait regardless of the Ereading Platform they use.
7.) I immediately begin writing the next book and working on other projects as well.
That keeps my muses crankin’ with gusto.
Here’s the thing…
In today’s Epublishing World, you don’t have to reach the moon right away to be successful! And you don’t have to do it in just a few days. A few weeks. A few months. Or longer.
All that matters, is that you keep your career rocketing toward your own galaxy of goals.
And we’ve even got our own comet like tail to shoot for using the long tail sales philosophy.
Here’s another superfab fun thing to consider along your Indie Epublishing journey…
Sales are cyclical.
Meaning, sometimes you’ll be flying up those ranking charts in super-sonic speed. Sometimes, you’ll be coasting. Sometimes, it appears you’re almost stopped, only to hit super-sonic speed again shortly thereafter.
So, bottom line…
Enjoy the ride. Take stock of all the stars you meet along the way. And keep on reaching for the moon. And once you reach that, head to Mars! It’s looking pretty exciting too…according to Curiosity (that superfab cool new rover that just landed there)!
It’s Your Turn, WG2E -Land: Tell us what all you do to launch each new Ebook…
The Best of EBook Launching Wishes — D. D. Scott