Here we go…again…more bad news for Barnes & Noble and their Nook devices.
(And yes, this is the face I want to make…)
Check out these articles (from Digital Book World-DBW):
(where they’re offering $50 in free content for Nook HD+ buyers)
(reporting that Nook revenue was down 26% from the same time last year-because of low holiday sales, despite digital content sales increasing 6.8%)
(predicting lay-offs are coming at the Nook Division…so…uhm…how are they going to build, grow and make improvements with even less people?)
To put this in perspective, let me give you my real holiday sales numbers for Nook (comparing last year’s holiday sales to this year’s sales):
December 2011 and January 2012 = $11,165.40
December 2012 and January 2012 = $1,537.22
***Note: Yes, last year was a HUGE breakout year for Ebook Boxed Sets, and I was one of the first offering 6 books for just $2.99 and quickly became a Top 10 B&N Bestselling Author across all genres. But still…that’s one helluva nearly $10,000 difference!!!
I’ll take this a step further. Let’s forget about the holiday season and take out the Boxed Set factor and look at my Nook Sales otherwise…
I’ve gone from averaging about $1500 per month on Nook (again taking out the huge months where I make $5,000+ with them) to about $800 per month. So, I’m making around half of what I used to with them this same time last year.
Not good, right?
This is a wonderful example of why it’s sooo important to have your Ebooks available on all platforms all the time!
You never know which Etailer is about to take a nosedive. And, if you’re available everywhere, when one is down, another is usually up.
For me, Kobo is becoming quite a force, and despite the fact that I’m not in Amazon’s KDP Select Program, I’m seeing those numbers start to go up again. (Nothing like they were last year at this time on Amazon, but I’m still headed up, not down.)
I wish the best for all of my Nook Readers, but I’m not so sure B&N has the guts to do what they need to do to hang in there for the long term. Their history shows that they always aim to please shareholders, not customers/readers.
They’ve got to offer more content for better prices, drastically upgrade the quality of their Nook Online Stores and figure out how to brand themselves so that people even go there to begin with for something fantabulously unique. Again…nothing that’s a short-term gain that will pad their shareholders pockets.
What do y’all think, WG2E-Land? How were your Nook Sales this holiday season compared to last year? Can B&N make it? If so, how are they going to turn things around?
The Best of B&N Nook Wishes — D. D. Scott
D. D. Scott is an Amazon and Barnes and Noble Top 100 Bestselling Romantic Comedy and Humorous Mystery Author. She’s also a Writer’s Go-To-Gal for Muse Therapy and Indie Epublishing, the Co-Founder of The WG2E- The Writer’s Guide to E-Publishing, and the Founder of The RG2E – The Reader’s Guide to E-publishing. You can get all the scoop on her, her books, her Online Classes and Live Workshops, plus juicy tidbits too from her new cyber home…D. D. Scott-ville.