If you are like most indie authors, you fall into one of two camps. Either you know you should do social media and spend too much time doing it or you know you should do social media but you feel overwhelmed and don’t know where to start. I can help. I develop the Pinterest boards associated with the Beach Book Blast group, part of the WG2E Street team.
What is Pinterest: It is a site that you can “pin” stuff that you think is cool or you want other people to see. People troll Pinterest looking for things that interest them and either “repin” them to their boards or they can share a link with people that may not be on Pinterest.
Why you should use Pinterest:
Pinterest is one of the fastest growing social media platforms. Their growth curve has been faster than that of Google+, Twitter, and even Facebook. Pinterest also dominates all of those platforms for lead generation ie. Sales, in our case people looking at our books. Pinterest can be linked to your Facebook and Twitter accounts so that you are maximizing the time you spend.
How to use Pinterest as an indie author:
Obviously you want to reinforce your brand so use your author name as your user name and add your website or blogger address to your profile, a logo too if you have one. Pinterest discourages blatant self promotion. This is NOT the place you want to be screaming ‘buy my book’. First, I think everyone is a little tired of the visual spam and Pinterest doesn’t really work without followers, no one will follow you if you do that.
Some of the site’s power comes from the fact that anything you pin has a link attached to it showing where it came from. It is these links that people can follow back to your site or your favorite e-book vendor. If all you have is a collection of covers from your books you are missing the point. Think about Pinterest as a way of virtually collecting things without the dusting. Maybe you make a board featuring the cover of your latest Horror book with a collection of the best zombie pictures you can find on the web or if you really want to get creative maybe you do a tutorial for how to do great zombie makeup. If you have some of those pictures on your blog so much the better. Then those links can go back to your blog. Maybe your hero has some interesting tattoos or your heroine loves vintage clothes, showcase some of those. Maybe you show the visuals of your research sources. Play around and invite friends to give you their feed back.
For the initial Beach Book Blast Pinterest Page I put up the covers and short blurbs of the books being promoted along with some great info-graphics about e-reader use and how to find your perfect summer book. The graphics pulled people in that had no idea what BBB was but then got the covers and blurbs in front of a new set of eyes that were interested in reading and e-readers. A lot of those people also repinned those graphics and followed the board or group. That let the board spread beyond the followers.
The other way Pinterest can help you is with the “Pin It” button add it to all of your pages so that your readers can pin things from your site to their boards.
A Cautionary note: There has been a lot of talk recently about copyright and Pinterest. The jury is still out but best practices should be followed. Hey, we’re writers and we wouldn’t want someone stealing our hard work! Always give credit where credit is due. Think twice (maybe three times) about pinning someone’s photograph that they are trying to sell. Safest to put up is your own work, if you are using company logos in a way the company may not like, have a lawyer on retainer. When in doubt ask for permission.
Check out how I plan to use Pinterest to build momentum for the BBB Release party coming up August 14-18.
Okay, WG2E-Land: I gave you some ideas, how do you see yourself using Pinterest?
The Best of WG2E Beach Book Blast and Pinterest Wishes — L.C. Giroux