Happy Weekend, WG2E-Land!
This past week, in New York City, Digital Book World‘s (DBW) Discoverability and Marketing Conference was held, and WG2E Team Members Bob Mayer and Jen Talty were there!
In fact, you can read about Bob’s first day impressions here:
After reading Bob’s scoop and all of the other articles coming out of the conference, I’m even more convinced than ever that my Buzz Word for 2013 – Visibility – is right on…and it can also be termed in this conference’s style as:
Bob noted, after hearing the first speaker – Rick Joyce, Chief Marketing Officer at Perseus Book Group:
The bottom line is he clearly made the point that everyone in publishing must radically revisit the way we view getting the book from the creator (writer) to the reader (consumer).
So, in other words:
How are Readers Finding/Discovering the Books that They Buy?
According to another fabulous article on DBW reporting about the conference (Book Discovery Landscape Becomes More Complicated as Reader Behavior Fractures), here are some interesting stats from Bowker on that:
39% of people now buy via E-commerce (i.e using on-line retailers like Amazon or B&N Nook) vs 26% from bookstores
People discover new books in up to 44 different ways but #1 is by Word of Mouth
What this all means to me is that my Reader-Focused Approach- People Connect with People – is going to continue to become even more viable in the months and year ahead and will get me, and possibly you too if you try it, Discoverability/Visibility.
Bowker’s VP of Publishing Services, Kelly Gallagher, said that book marketers should begin their strategic thinking by focusing on the reader that they want to reach and knowing where they can find them and what kinds of marketing they respond to best.
That’s what it’s all about, WG2E Peeps…You’ve got to figure out what type of readers your books might be attractive to, figure out where those kinds of readers hang and then genuinely get to know them and hang with them.
Here’s another great tidbit I picked up from the DBW’s articles coming from this wonderful conference:
Reviews aren’t all that important – in that less than 5% of readers across all platforms base their book buying decisions on reviews. What’s important and triggers that one-click-buy is that on some emotional level, you and/or your book has connected with that reader. That’s why they buy.
Discoverability – is the Future of Publishing…and that Future is Here!!! Connecting with Readers leads to being Discovered by Readers leads to Book Sales!!!
It’s Your Turn, WG2E-Land: What are your thoughts on all of this? Take a moment and read through all of the wonderful articles reporting in from the conference (on DBW) and let us know what you’re thinking…
The Best of Discoverability Wishes — D. D. Scott