Happy Tuesday, everyone. Hope you’re all keeping warm.
In the traditional publishing world, it seems book-sale patterns are rather predictable, peaking in November/ December with a smaller peak pre-summer for genres that accommodate ‘beach reads’. But in the self-published sphere, where we lack the big marketing pushes of traditional publishers. is the same true? Do our sales patterns mimic the major players, or do they differ? Is there even a discernible trend?
In 2011, I remember everyone – self-pubbed and traditionally published authors alike – waiting for ‘Kindle Christmas’ and eagerly awaiting a boost in sales. However, for me and many other independent authors, December 2011 was a terrible month for sales. I attributed this drop to my inability to compete with traditional authors, many of whom had major campaigns backing them along with low prices (at least in the UK).
Sales slowly picked up in January and February, with March my best month in 2011. I also saw a small boost in sales in July.
Of course, this is only my experience, so I’ll throw the question out to you:
What’s your best month for sales? Do you see a pattern? Do you think sales follow different patterns for self-pubbed titles?