A while ago I was contacted by Joshua Cohen, who is the co-founder and Head of Business Development at Ganxy. He wanted to enable authors to sell their content direct from their website and was looking for input from authors to see how he could build something that would suit them. Since there’s been a lot of talk about this on various forums before, I thought this would be something of great interest to everyone in WG2E land, so I’ve invited Joshua here on this fabulous Wednesday to talk about Ganxy and what it can do for you.
Take it away Joshua…
It’s easy to start selling direct and connect with your audience
In this post, we’ll look at two of the most important reasons why you should start selling eBooks directly: 1) to earn more and 2) to build direct connections with your audience. Both of these are essential for growing your business and your readership. We’ll go into a bit of detail about Ganxy (ganxy.com, my company), and how our service enables you to start selling directly to your audience from your website, Facebook page, and more in just a few minutes.
Earning more from sales
Amazon and other retailers can sometimes do a great job helping customers discover an author’s books. When customers find your books and buy from retailer sites, the fees that you pay them could be justified. But today’s successful self-published authors spend countless hours marketing and promoting their books, building a following and an audience. Wouldn’t it seem logical that you – the author – shouldn’t give away the 30-65% that the retailers take for traffic you’ve created? You should keep a much higher percentage, like the 90% of net sales that Ganxy gives you when your audience buys eBooks directly from you.
Building direct customer connections
Once a customer buys from Amazon or any major retailer, they become the retailer’s customer, not yours. Not only are you cut off, but the retailers then market more books and products to your customer! Shouldn’t you, the author, be able to build a long-lasting relationship with that customer? Don’t you think that eBook buyers would be interested in hearing more from you, getting bonus content, or other goodies? One advantage to direct sales – and a crucial piece of functionality – is giving your customers the option to maintain their connection with you by sharing their email address.
A simple solution for self-published authors
Ganxy designed its direct-sales solution with the needs of self-published authors in mind. You can go to ganxy.com and set up a Showcase just like https://ganxy.com/i/71658 at no cost. Our goal is for you to be able to sell eBooks directly wherever you promote your book. For this reason, Showcases can not only be dropped right onto your website (e.g.http://thomaswaite.com/#!/buy/ ), but they can be shared, emailed, and even embedded on Facebook pages and blogs. As seen in the above example, you can also add links to other book retailers so your audience has the choice of buying as they prefer.
Ganxy’s grand vision is that we take care of the entire commerce experience so you can focus on writing and marketing your books. We handle everything from payment processing, to hosting and delivering your files, to customer support. You can upload any eBook file format(s) you’d like and we’ll provide your customers with guidance to access their purchases on their reading device or app. We even provide customer support in case customers have any questions. Ganxy charges just 10% of net sales, where the net of any sale is the cost of the book minus the payment processing fee (generally about 5%). If you’d like to use retailer links in your Showcase there’s no charge, meaning you keep the full proceeds for any sale through another retailer.
We’re excited to introduce you to Ganxy and we’d love to hear from you, especially with any feedback that you have about the product. We’re trying to build the best possible product we can for authors like you!
Joshua Cohen is a co-founder and Head of Business Development at Ganxy. Ganxy is dedicated to making it easy for authors and publishers to promote their work, sell digital content directly, and connect directly with their audiences.
Thanks so much, Joshua. It looks fab! I’ve set up a Ganxy featured book on my Facebook page here for you to see.
It’s your turn out in WG2E land! – Are you selling direct from your website already? Would you like to add this facility to your website?
Sibel Hodge is the author of bestselling romantic comedy Fourteen Days Later. She has 8 cats and 1 husband. In her spare time, she’s Wonder Woman! When she’s not out saving the world from dastardly demons she writes quirky romantic comedies, mysteries, and children’s books (with the odd thriller thrown in). Her other books include My Perfect Wedding, The Baby Trap, The Fashion Police (Amber Fox Mystery), Be Careful What You Wish For (Amber Fox Mystery), How to Dump Your Boyfriend in the Men’s Room (and other short stories), It’s a Catastrophe, and A Gluten Free Taste of Turkey.
Her work has been shortlisted for the Harry Bowling Prize 2008, Highly Commended by the Yeovil Literary Prize 2009, Runner up in the Chapter One Promotions Novel Comp 2009, and nominated Best Novel with Romantic Elements in 2010 by The Romance Reviews. Her novella Trafficked: The Diary of a Sex Slave has been listed as one of the Top 40 Books About Human Rights by Accredited Online Colleges.