Happy Monday, WG2E-Land!
I came across a post by one of my Go-To Marketing Gurus Seth Godin, and it really was a total Aha Moment for me. Not an Aha Moment as in a brand new idea, but an Aha as in a new analysis of a concept I already embrace.
One of our WG2E Mantras is:
Nothin’ Beats Writers Helping Writers Reach Readers with Great Books for Great Prices
This mantra also serves as the Creed of my D. D. Scott Epublishing Empire.
But why is this concept so important to me and my Authorpreneurship (luuuvvv that new word, btw! ) ?
For me, I think there’s no greater way to reach readers than with Bargain Book Ebook Prices, which means, in practice, a price-range of between FREE and $2.99.
And for me, it’s reaching readers that is my primary goal! Not money, readers! I’ve learned that by focusing on readers first and what’s best for them, eventually the money also comes because the volume you sell at the lower prices more than makes up for the lower profit margin per unit sold.
But, not until I read Seth’s take on it, did I discover a wonderful way to explain what in my gut I’ve always known and acted upon.
Check out what Seth has to say here:
Seth nailed it when he said:
For books under $20 (which means just about all ebooks), all that matters is volume. Not margin, but volume.
A book in the hand of a reader is far more likely to lead to another book sold. Bestsellers become bestsellers largely because lots of other people are already reading them. I know that sounds silly and self-referential, but it reflects the social nature of books. We like to read what others are reading.
So, if you sacrifice half your volume so you can make twice as much on every copy sold, you’ve done nothing smart.
Seth even goes so far as to say that each of our Ebooks is a “calling card”. In other words, each of our Ebooks in the hand of a reader can lead to additional business opportunities and subsidiary rights sales.
Another way to look at this would be, like Seth says, you want to be “making a dent in the conversation among your chosen audience.” Get peeps talking about you and your books! That’s what it’s all about, not how many dollars you get per book sold. The more peeps talking, the more peeps buying.
So, what do you think, WG2E-Land: Is it Margin or Volume for your Indie Epublishing Empire and why?
P.S. Be sure to sign-up for Seth’s Free email newsletter. I learn sooo much from him! The link to do so is along the right margin of the article I referenced.
The Best of Volume Over Margin Wishes — D. D. Scott