Sales channel, that is!
As both Barnes & Noble and Kobo expand into other markets to compete with Amazon, authors need to examine ways of leveraging their books in these new channels.
As someone reticent to stick all her novel-eggs in one basket (despite previously joining KDP Select), once my period of exclusivity was up, I decided to strike out for the wilds of Smashwords and see if could make some headway with other distributors. I set a novella for free across all platforms, putting the first chapter of my novel in the back to hopefully drive future sales.
The results? Dismal. Brace yourselves: since July, I’ve had 11 sales on Barnes & Noble, compared to thousands on Amazon. On Kobo, the figure is comparable: 11 sales since July, too. The royalties I earned on those channels in no way make up for the profits I could have made from loans through the KDP Select programme. I’d been hoping for an upward trend as momentum grew, but so far – when it comes to anywhere but Amazon — September is a wash-out.
I know I’m not the only one struggling to make headway with Barnes & Noble or Kobo. Some authors do extremely well there while others don’t, and there doesn’t seem to be a clear consensus why. It frustrate me to see the potential of these sales channels yet not be able to access them, despite putting up a novella for free.
And so I thought I’d ask here:
What is your biggest sales channel – what percentage of your sales comes from platforms other than Amazon? If you’re successful on Barnes & Noble, what strategies have you employed?
I – and I’m sure many others! – eagerly await your answers.