What do you do when you need information quickly? You Google it. What do you do when you want to know the latest gossip about Snookie? You Google it. Need to know a neato fancy word for interloper? Google it. Or maybe ask Siri. Want to read a good book about Area 51? Google it. When I do so, I get a Wikipedia page, Images for Area 51, the website for Secret Headquarters for UFO, a “HowStuffWorks” webpage and then…drum roll please…Area 51/Bob Mayer’s Blog. YES! Then a little farther down, Area 51 eBook (book 1) linked to the Cool Gus website. Exactly what I want to happen. Area 51 and Bob Mayer to come up when you Google Area 51.
Granted, these webpages could have come up on the first page because my web browser is getting smart. Meaning, based on my history, what I “share” on the Internet, etc., Google finds things it thinks I want to know. Well, clear cookies, browsing history, and do it again. Go to a different computer. Open a different browser. Yes. I do all this just so I can see how the Bob Mayer banding techniques are holding up. You see, if you don’t “know” Bob Mayer, then you don’t know to “search” for him. However, there are lots of factual fiction books associated with his name in various genres with various words associated with the name Bob Mayer. These words are used as keywords and tags in posts and other places where they can be linked to Bob Mayer.
Everything you do on the Internet is part of your Internet Presence or Presence Marketing.
A few months ago I gave a workshop to CNYRWA (Central New York Romance Writers) on marketing and the writer. We spent a good portion of our time discussing social media and how to use it effectively. I mentioned during the talk how each day you should put your personal stamp on the Internet 7 unique times. That doesn’t mean 7 tweets on Twitter or 7 Facebook updates. It means 7 meaningful interactions. Yes, it could be a tweet with a link to your blog, or a blog you commented on. Hey, that’s two meaningful interactions. You did something on twitter with a link and you did something on either WordPress or Blogger with either a comment or your own blog post.
Maybe next on your list is uploading a new board filled with new pins on Pinterest. Make those pins part of your branding process, you’ve got another unique, meaningful stamp on the Internet. Participating in a twitter chat using #Hashtags is another meaningful stamp, partly because more than your followers are reading your tweets, but you are putting your image and brand into a conversation.
There are a variety of ways to leave an impression on the Internet. I say do it 7 times because “the experts” say our memory can only handle 7 things at a time. Other “experts” talk about the 7 habits of successful people. Bob talks about the “rule of 7”. 7 is a magical number. I also use the number 7 because you can break that up into time spots and manage your time more effectively. You do one or two meaningful interactions in the morning, a few more at lunch, a few more late afternoon, maybe after dinner and lastly before you go to bed. This number is not set in stone, but used as a guide to help you make sure you are consistent in your efforts.
The real key to all of this is to increase your “discoverability quotient” because if no one can find you, then essentially, you don’t exist. The great thing about digital footprints is that they tend to stick around for a long time. So remember, those 7 digital imprint or personal stamp needs to project your image and brand. First impressions are important and in today’s current marketplace, first impressions often happen on-line.
To increase your chances at discoverability you have to be on the Internet. In order to create discoverability you have to leave your digital footprint in places that will be meaningful and in such a way that is effective in time and money.
What have you done to increase your discoverability today?