Happy Weekend, WG2E-Land Peeps!
Lately, we’ve seen a bunch of commiseration over the fact that Amazon sales are, in general, not what they used to be. And we’ve talked about a big reason for that being the impact of KDP Select, which basically amounts to “Why would readers buy Ebooks on Amazon when they know every day they can get a huge new batch of Free Ebooks (because of the KDP Select Free Days)?”
Y’all know I’m a HUGE advocate of NOT going exclusive with any one platform (Amazon, Nook, Kobo, iPad, Sony, Smashwords, small presses, etc.). And the main reason for this is because if you don’t go exclusive, then when sales hit a gargantuan downhill slope on one platform, for reasons outside of your control, you’ve still got a shot at decent sales on the other platforms.
What I shoot for is what I call “The Multiples of Ten Factor.”
In other words, I aim for sales that average out to 10 units sold of each title per day on each platform.
Let’s see what that looks like now that I have 17 Ebooks (21 products soon including Audio Books and online classes) indie epublished…
10 units sold per day X 17 Ebooks = 170 units sold per day per platform
170 units sold per day X 30 days per month = 5100 units per month
That’s 5100 units per month per platform!!!
Notice, I said that’s what I want my average to be, meaning some books sell waaay better than others and can get me to the overall average I’m looking for. Some platforms also sell better than others in any given month (and that varies a great deal…for example, Apple and B&N are now sky high while Amazon is low).
Are you beginning to see why it’s SO IMPORTANT to have your Ebooks available EVERYWHERE?!
It’s that whole idea that you don’t want all your cage-free brown eggs (without chemicals added) in one recyclable basket.
Another important piece of this analysis and goal-set is that you can see how each book you add to your cyber shelf impacts your Multiple of Ten Factor!!! Each one you add takes the heat off your under-performers and gives you a new shot at a superstar performer. An example: my Boxed Set, which still makes me $100+ per day across all platforms.
It’s really a rather fabulous compounding effect that not only makes you more visible because each book is another hit you get on a search engine, but also serves to multiply your sales at levels that increase your daily averages.
For me, in Real Numbers, my Multiples of Ten Factor brings me between $5,000 and $8,000 per month. And no, that’s certainly not the $14,000 per month I was making when KDP Select hadn’t yet wreaked havoc on Amazon, but it’s still a damn good living for a full-time writer. And, I’m not including Audio Book sales ’cause I don’t have my first royalty statement on those yet. I’m also not including income from online classes and speaking engagements. And who knows what will happen when I close the deals on TV and movie rights.
Now that’s how you grow your very own Long Tail!!!
It’s Your Turn, WG2E-Land: How are your Multiples of Ten Factors lookin’ across all platforms? Who’s up and who’s down and where?
The Best of Indie Epublishing Multiples of Ten Factor Wishes — D. D. Scott