Happy Sunday, WG2E-Land!
Here’s to hoping all of you fabulous snowbound peeps are safe and warm following Winter Storm Nemo.
Speaking of Nemo, the little guy (as in the fish version) has quite the brand recognition, doesn’t he?
This weekend we’re all focusing on a major winter storm of historical proportions named Nemo. But just mentioning the word/name “Nemo” makes us all not only think of the fantabulous fish character but also brings that association from the animated feature film genre into a meteorologist’s wonderland too!
I even found a Facebook picture of someone out East who’d made a Nemo in the snow, in color. (‘Course I can’t find the photo now…LOL!) There were also a ton of fun news channel images like this one…
So, what can an author do to make their brand go across genres like Nemo?
In other words, as an author, you want your author name and books, regardless of genre, to trigger that kind of visceral association. Something along the lines of “oh, that’s gotta be a D. D. Scott book” or “oh, that’s gotta be a (your name here) book.”
Here are a few of the things I’ve done with my Ebook Covers to carry my D. D. Scott Brand across all of the genres I now write in (romantic comedy, humorous mystery, humorous police procedurals and now witchery paranormal too):
1. My Byline (“D. D. Scott”) on my Ebook Covers is the same font and style across all genres.
2. Once I found my humorous niche (starting with my second series, The Cozy Cash Mysteries), meaning that everything I now write, regardless of genre, has a strong dose of humor, I have stuck with wonderful illustrated covers. ***Note: Even my non-fiction books are humorous, so I’ve used the illustrated covers there too.
3. I’ve kept my color schemes bright and full of energy…no darkness or despair.
Okay, Peeps…there are a few of my Ebook Cover tricks to carry my brand across all of the genres I write.
Let’s here about a few of your tricks…What are you doing to make each book you write, regardless of genre, fit your brand?
The Best of Ebook Cover Wishes — D. D. Scott
D. D. Scott is an Amazon and Barnes and Noble Top 100 Bestselling Romantic Comedy and Humorous Mystery Author. She’s also a Writer’s Go-To-Gal for Muse Therapy and Indie Epublishing, the Co-Founder of The WG2E- The Writer’s Guide to E-Publishing, and the Founder of The RG2E – The Reader’s Guide to E-publishing. You can get all the scoop on her, her books, her Online Classes and Live Workshops, plus juicy tidbits too from her new cyber home…D. D. Scott-ville.