Last week, I wrote about tips and tricks for using Twitter, and many of you were kind enough to chip in with your thoughts. Today, I want to talk about Facebook. As always, I hope you’ll all chime in with your own experiences and wisdom!
The first decision you need to make is whether to go with a page or a personal profile. I’d suggest both, as some readers will want to ‘friend’ you, and others are more comfortable with more formal interactions. Plus, Facebook caps the number of friends at 5,000, so it’s good to have another place where readers can find you. If you’re not comfortable accepting readers on your personal page, you can always tinker with the privacy settings to control what they can see — or simply direct them to your page.
I’ve noticed some authors set up a page each time they release a new book. The problem with this is they then need to drive readers towards a separate page each time they have a new project. It makes more sense to have one central author page where you can announce new releases and build your audience.
Make sure to name your author page with your name and something that differentiates it from your profile page (for example, Author Talli Roland or Talli Roland Books). You can only change your page name if you have under 200 ‘likes’, so choose carefully.
Install the Facebook ‘badges’ on your blog, and make sure to include the link to your page in your newsletter and in the back matter of your novels. The easier it is for people to find you, the more ‘likes’ you’ll have.
Although your page is for fans of your work, don’t abuse it by posting endless reviews and promo-pieces. Remember, if you clog your readers’ streams too much, they can ‘unlike’ you with the click of a button. Reward them with exclusive Facebook contests, giveaways, or sneak peeks. Make them feel special.
And finally, don’t forgot to be you. Although readers want to keep up to date with your news, they also want to get a glimpse of the author behind the book. Be positive, be personable, and remember that Facebook is as much about building relationships as it is about promotion.
How do you use Facebook to connect with your readers?