Happy Tuesday, all! Here in London the air is rife with the scent of gunpowder after a night of endless fireworks to celebrate Bonfire Night.
A few months ago, I was approached by Wattpad to become one of their featured authors. I’d been on Wattpad since December 2011, but not really delving into it. Truthfully, I didn’t get it; it was just one more thing in the cacophony of social media. However, this email prompted me to do a little more research.
A Canadian company (yay!) started in 2006, Wattpad shares free content with its now over a million members. With 1.7 billion views a month, it’s quickly becoming a valuable promotional tool. Some of its authors have gone on to become traditionally published, too. In last summer’s Guardian, Margaret Atwood – one of Wattpad’s biggest proponents - wrote an article on its virtues.
Last Friday, Wattpad highlighted me and my novella Miracle at the Museum of Broken Hearts on their site. Since then, my story has had over 10,000 reads. Yes, it’s free, but with an additional teaser at the end linking to a paid novel, it’s also a promotional tool, as well. Like most social media, linking exposure to sales is never easy. In my mind, though, anything that helps you reach new readers is valuable.
As with Twitter, Facebook and the like, Wattpad is highly interactive. The more people you fan, message, read, etc, the greater your results. Completing your profile with links to paid content is also helpful, as is consistently posting new stories and chapters to drive readers to your list of works.
Are you on Wattpad? Got any tips or tricks to share?
(In completely unrelated news, my Christmas novella Mistletoe in Manhattan is now out for 99 cents. Just in case, you know, you were in the mood for a Christmassy read!)