Happy Monday, WG2E-Land!!!
(D. D. here…) Please help me welcome back to The WG2E, Guest Author Kenra Daniels, who’s sharing tips on how to keep blogs focused.
Take it away, Kenra…
Most authors are in search of ways to apply the elusive concept of branding to their work. We’re told it’s vital, but not often how to achieve it. Some of us nail it with our books, remaining consistent in certain qualities. Carrying it over into marketing efforts and our online presence can seem impossible, particularly when it comes to blogging.
Author blogs are as varied as authors and the books they write, but the vast majority of those I’ve seen fail to showcase the author’s brand effectively. We carefully choose a background to complement the cover of our most recent release, and tack all our covers and social media links into the side bar. Some of us add a short motto to the header – a little phrase we hope will describe all our works. Then we proceed to post willy-nilly on any subject that hits our fancy the day before the post is due to go live. As a result, readers are confused about who the blog belongs to.
This is as good a time of year as any to reassess our blog and determine if it’s serving our brand or selling our work as well as our business card does. If a reader can’t land on our blog and know within a few seconds who we are, what we do, how to reach us, and how to get our books, then it’s failing. We can use our blog’s layout to form the foundation of that job. Check to be sure readers can see each element at a glance when they first hit your blog.
But that’s only part of it, kind of like attaching your card to something and putting it out the window. The card might tell a bit about you, but whoever finds that item still doesn’t know anything but the basics. The rest of your blog needs to help your readers get to know you and become familiar with your work. Why else would they bother to visit?
What do your blog posts tell your readers about you? If, for the majority of your posts, the answer is “nothing”, then your blog probably isn’t serving you as well as it could. Blog hops, memes, and guest posts are great for getting new readers to stop by your blog, but if you want them to come back, to be regular readers, they need to get to know you while they’re there.
In general, they want to get a glimpse of the real you while they’re visiting. No, they don’t give a crap about your money issues, or whether the guy you went out with last night is a real jerk. They do want to know what makes you the creative person you are, what inspires your writing, what’s important to you deep down. If a fantastical dream led to your newest WIP, tell them. Even while you write content to entertain or inform, some aspect needs to show the reader you, as well.
For my own blog, I haven’t been at all consistent with this, and one of my goals for the New Year is to remedy that. If my readers look closely, they’d probably figure out that family and my few close friends are important to me, and a few might catch that my heritage inspires a good bit of my writing in a roundabout way. And that’s about it. The rest is all over the place, and it’s something I need to fix.
What do readers see about you in your blog’s content? How can you help them get to know you as a person better?
~~~ Kenra Daniels
Kenra Daniels writes Paranormal Romance and Erotic Romance. She lives in rural northeastern Kentucky with her Romance Novel Hero/Husband of 26 yrs, and 3 little grandsons. She’s currently working on one Erotic Romance novella series, and a total of three Paranormal Romances series (one with a brand new creature) alone, and one with best friend/critique partner Azure Boone. With literally hundreds of ideas, characters and mini-plots in her Ideas file, time and energy to work are her only limiting factors.
Connect with Kenra here:
Blog and Website: http://kenradaniels.com
Amazon Author Page: http:// amazon.com/author/kenradaniels
Pinterest: http://www. pinterest.com/KenraDaniels