Happy Weekend, WG2E-Land!
I’m kicking-off a new blog series today called…
What’s Worked For D. D. Scott’s Ebook Empire
Finding Your Target Audience Using Twitter
Let me begin by saying that I AM NOT A TECHNO PERSON AT ALL!!!
So if I can use – and even enjoy – all these techno solutions to building an Ebook Empire, you can too and perhaps, like me, even find tons of joy in doing so!
So here we go…
As y’all know I’m a huge fan of both John Locke and Scott Nicholson, and one of the things I think they’re both right-on about is the fact that you’ve got to identify and then target your ideal reading audience.
Scott, in his book The Indie Journey, mentions that he thinks publishers are great at selling books to each other within their industry base, but don’t have much of a clue how to find and target readers.
But guess what?!
You and I can!!!
And John Locke, Scott Nicholson, and I – all three – rely on Twitter, in large part, to find then get to know and spend quality time with our target readership.
Notice I said three very important things here:
1. Use Twitter to find your reader base
2. Use Twitter to get to know your reader and fan base
3. Use Twitter to spend time with your reader and fan base
And also notice that I’m differentiating between readers and fans, which you’ll always see me do.
Because by spending time with your readers (who’ve taken a big gamble on you to make them happy and entertain them with your book), you might just turn those readers into fans (who buy every single thing you produce and who tell all their friends and strangers too how terrific you and your books are).
And then note I said those fans will tell everyone how terrific YOU are as well as your books.
I’m going overboard mentioning these themes because that’s what Twitter can do for you.
Twitter is not about BUY MY BOOK!!!
Twitter – like all social networks used to their best advantage – is about BUILDING RELATIONSHIPS AND GETTING TO KNOW PEOPLE WHO SHARE LIKE INTERESTS OR PERHAPS VERY DIFFERENT INTERESTS (that can be fun too, right?!)!!!!!!!!!!!!!!
Now then how do you do that using Twitter?
I use the following Twitter functions to build my Ebook Empire’s Reader and Fan Base:
1. Begin to “Follow” people who share the same interests as you present in your books
For example, if you write romantic comedies, chick lit, and cozy mysteries about bootscootin’ (country line-dancing), tomatoes, Manolo Blahniks, cupcakes and bbq, having twins, Ponzi-schemes, party-planning, Nashville TN, and Positano Italy – like I do – then “Search” for people on Twitter who like those things too!
***Note: Be careful in the number of people you follow in that Twitter has some obscure 2000 Following rule based on the number of those 2000 Peeps Following you back, which I didn’t know, and now I’ve got to go back and Unfollow people I don’t hear from so I can follow the additional peeps I want to follow.
2. Doing “Searches” is one of the invaluable tools of Twitter.
If you search for let’s say cupcakes in the search engine on twitter, you’ll discover a ton of peeps who talk all-things-cupcakes. Peruse the tweets and see who looks interesting then follow ‘em for a bit. So, in other words, I do searches for all the elements in my books and begin to follow people who like those things.
3. Begin using “Hashtags” with your own tweets to start streams of conversation about that particular topic
For example, our lovely WG2E-Land Peep Elizabeth Ann West started a WG2E Hashtag #WG2EP so anytime you tweet about anything here on The WG2E, use that Hashtag and you can connect with everyone else talking The WG2E on Twitter.
***Note: Always save your Searches so you can pop into those conversations whenever you want to!
Here are a few of the Hashtags I enjoy and use: #amwriting - #amreading -#WG2EP - #AGT (yes…LOL…that’s America’s Got Talent…I’m a huge fan…and those peeps read too!) – #pubwrite – #FF (Follow Friday where u can list your fave peeps to follow) – #WW (Writers Wednesday where u can list your fave writer peeps to follow)
4. Now then…what to tweet…what to tweet.
This is where you really get to know your fellow peeps and turn readers into fans.
For example, my peeps know that every morning, I tell ‘em good mornin’ by raising my coffee mug to ‘em with a toast. They know which Keurig K-Kup Coffee I have in my mug and which mug I’m currently using! I even got the attention of Green Mountain Coffee Company and they tweet with me now. And we know our readers love coffee and tea, right?! LOL!
I tweet links to great books I’m reading and start streams of conversation about what I’m reading and ask ‘em what they’re reading.
I tweet links to great blogs I’ve discovered.
And yes, I give ‘em updates on my writing process. Readers and fans luuuvvv to know how we write what we write and what inspires us. I also let ‘em know when each new release is out.
This should get you started using Twitter as a fun way to connect with potential readers who you hope to turn into fans of your own Ebook Empires.
Okay…It’s Your Turn, WG2E-Land: For all our WG2E-Land Peeps new to Twitter, what tips can u give ‘em to help them use Twitter to find, get to know and spend some superfab fun and quality time with potential readers and fans?
Happy Tweeting, WG2E-Land — D. D. Scott