I’ve been asked by Killer Nashville to do a special Breakout Session workshop (August 25th) on Marketing, sharing how I’ve built my Indie Epublishing Empire to now over 100,000 sales.
As I’m beginning to prepare for this superfab fun event, one central theme keeps jumping out at me…and that is…
PEOPLE CONNECT WITH PEOPLE
That’s the heart of everything I’ve done to build my D. D. Scott-ville Brand.
People Connect with People
In other words, Readers aren’t Connecting with My Brand.
Readers are Connecting with ME!!!
YOUR readers aren’t connecting with your brand either. They are connecting with YOU!!!
Because of my political science and psychology degree, I’ve learned that it’s a “personality” that drives a winning campaign, a winning message, and as a result, a winning call to action.
Applying this to our Indie Epublishing Journey, while also using the wonderful Patrick Hanlon’s Primalbranding strategy, means that in order to BUILD YOUR BRAND and CONNECT WITH PEOPLE, you must ask then answer the following questions about YOURSELF:
1. Why do I exist in the eyes of my target audience? Why should peeps trust me? (Hanlon calls this your Creed.)
2. Who am I? What emotions, ideas, and thoughts do I want my target readership to have? (Hanlon refers to this as your Creation Story)
3. Why am I doing what I’m doing? And why should peeps want to belong to my world?
4. What kinds of repeated interactions (which Hanlon calls Rituals) can people have with me and my brand?
5. What images and other sensory experiences (which Hanlon calls Icons) -music, tastes, smells, etc. – can people come to identify with my brand?
6. What Sacred Words can people immediately identify as part of my brand?
7. Am I a Leader and can continue to take risks that generate buzz and bring in more readers and their friends too?
By answering these questions for yourself, you’ll begin to create not just a brand…but an emotionally powerful brand.
And it’s emotionally powerful brands that connect people!
You’re creating a COMMUNITY…not just a Brand.
You want peeps to feel like they belong to your community and that they feel great because they do belong. It’s this kind of passion that then creates a Synergy that amplifies your reach to infinity and beyond.
Let me give you examples right out of D. D. Scott-ville…
“Nothin’ beats Writers Helping Writers Reach Readers with Great Books for Great Prices.”
D. D. Scott Logo Girl
My Promo Photo
1. Morning toast on Facebook and Twitter (Got my first cup of the day raised to ya, Peeps! Cheers!)
2. Happy Hour toast (It’s Happy Hour Time! Got my wine glass held high in the air to ya! Cheers, my friends!)
3. Bitchy Signs posted on Facebook, Twitter, Pinterest and in D. D. Scott-ville too.
4. RG2E Ebook Gifting
5. RG2E Ereader Giveaways
6. Bootscootin’ Bash (kicks off for Killer Nashville at The Wildhorse Saloon in Nashville, TN, on August 24th and will become an annual event)
My Sacred Words:
over the moon
great books for great prices
writers helping writers reach readers
pay it forward
goin’ for the gusto
you can’t do that! oh yeah? watch me!
Now then…WHY do I do all this? Why do I continue to take risks and lead the way to help each of you find your own Publishing Oz?
My Creation Story:
Amazon and Barnes & Noble Top 100 Bestselling Author D. D. Scott has 17 Ebooks Published and now Bestselling Audio Books too. She has sold over 100,000 Ebooks and is in demand as a LOL motivational speaker regarding writers helping writers reach readers, plus she is a Public Library Ereading Consultant. She is also the Co-Founder of The WG2E – The Writer’s Guide to Epublishing – and Founder of The RG2E – The Reader’s Guide to Epublishing – and a Writer’s Go-To Gal for Muse Therapy.
Her Ebooks have hit Amazon’s Top 100 Bestseller List three times, Movers and Shakers two times, Barnes & Noble’s Top 100 and Top 10 (for multiple weeks), and she’s been the #1 Barnes & Noble Pubit Book as well as appeared on hundreds of other Bestseller Lists across all platforms and several genres. She’s now also a #1 Audible Audio Book Author.
D. D. grew up in small town Indiana where she constantly dreamed of Red Carpet moments and international intrigue. Scott always questioned the notion “You can’t do that” and has always answered, sometimes in quite unconventional ways “Oh yeah? Watch me!”
Scott’s fascination with international settings, royalty, and fashion, mixed with her love of human psychology and motivation and bootscootin’…yep…bootscootin’, as in country line dancing is at the heart of her debut bestselling series The Bootscootin’ Books – think Sex and The City meets Urban Cowboy. They’re chick lit, gone-country.
She took her passion for international intrigue and royalty, and her degrees in both Political Science (with a focus on foreign relations and international law) and Psychology, and created her bestselling humorous mystery series The Cozy Cash Mysteries – think Will and Kate gone Bond, James Bond.
But here’s the thing…her passions and the manuscripts resulting from them were continuously stomped on by New York Publishers for over 10 Years! That’s right, she endured 10+ Years of TradiPub rejections. In fact, she ended up writing a #1 Bestselling Book On-Writing called Muse Therapy and developing a wonderful workshop and online class series by the same name, because, after pursuing traditional publication all those years, she needed therapy herself.
Beyond sick of hearing “we love your books, but those kind of books just won’t sell anymore”, D. D. decided that was bullshit and was determined to give it a whirl using Indie Epublishing.
So, in August 2010, she Indie Epublished and once more flew in the face of all the “You can’t do that” people and said “Oh yeah? Watch me”!
D. D. simply loves to make people laugh. She believes life shouldn’t be taken too seriously and believes there’s always room for another bull in the china shop. She loves creating books that are light, fun reads, not about solving the world’s problems but rather stories filled with quirky LMAO characters who are much more entertainingly shallow than deep.
In her world, nothin’ beats treatin’ readers to great books for great prices and helping fellow writers reach readers too.
For that reason, she not only created The WG2E and RG2E, she has presented workshops for several organizations including a multitude of RWA Chapters, the RT Booklovers’ Convention and various library federations to help peeps design innovative strategies to reach readers and now audio book listeners too. She is also a VIP Sponsor of Killer Nashville, a wonderful annual conference in Music City for both mystery and thriller writers and readers.
For more information, you’re welcome in D. D. Scott-ville – D. D.’s new cyber home – anytime.
And whenever you hear “You can’t do that”, think “Oh yeah? Watch me!”
It’s Your Turn, WG2E-land Peeps: What is at the heart of your Indie Epublishing Empires and how are you using “People Connect with People” to build your Brand?
The Best of Building Your Brand Wishes — D. D. Scott